Brand & Communications Leader, MENAT

Amazon; Dubai; On-site; AED 420,000 - 640,000; Full time

Job summary

Amazon MENAT is seeking a senior Brand & Communications leader to plan and execute integrated marketing and brand communications across the Middle East, North Africa, and Turkey region. You will define the brand strategy, partner with local teams, and drive culturally resonant campaigns across ATL, digital, and social platforms.

You will lead regional campaigns, measure brand health, and collaborate with Insights, Media, and Portfolio teams to optimize investments and messaging for Egypt, Saudi

Qualifications

• Deep local experience building consumer brands in MENA.
• Experience in creative development from an agency perspective.
• Strong customer focus and ability to analyze data.
• Proven differentiating positioning and segmentation for consumer products.
• Large-scale integrated marketing campaigns experience across regional markets.
• Proven ATL media strategy and digital campaign experience.
• Strategic thinker who can oversee product-line branding within a global framework.
• Hands-on with day-to-day tasks and execution.
• Rigorous testing and measurement to improve results.

Responsibilities

• Develop and execute the image and voice of the Amazon Egypt brand.
• Ensure brand consistency of creative and communication assets across channels.
• Measure campaign results and optimize current and future campaigns.
• Establish and maintain a high level of communication and transparency throughout the organization.
• Partner with cross-functional teams to assess opportunities for mass communications to support Amazon's overall strategy.

Skills

Marketing & Promotions

Attorney At Law

Jni

Airlines

Art

Job description

Amazon MENAT is seeking a senior Brand & Communications leader to plan and execute integrated marketing and brand communications across the Middle East, North Africa, and Turkey region. You will define the brand strategy, partner with local teams, and drive culturally resonant campaigns across ATL, digital, and social platforms.

You will lead regional campaigns, measure brand health, and collaborate with Insights, Media, and Portfolio teams to optimize investments and messaging for Egypt, Saudi