AI-Powered Marketing Analyst: Retention & Conversion

Good Morning Services Inc; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Good Morning Services Inc in Dubai is seeking a Marketing Analyst to turn player data into retention and conversion gains. You will sit between marketing, CRM, product, and finance, analyzing lifecycle stages and identifying where players drop off to drive improvements.

You will design, run and measure experiments (A/B and multivariate), build dashboards, and collaborate with CRM and CRO to translate insights into campaigns and on-site changes, while tracking ROI and adhering to privacy

Qualifications

• Minimum 3 years' experience as a marketing, CRM, retention, or product analyst or in an equivalent role.
• Proven track record of improving retention or conversion, shown by specific results.
• Strong SQL and spreadsheet skills, plus experience with a BI tool such as Looker, Tableau, Power BI, or Metabase.
• Hands-on experience with cohort analysis, funnel analysis, segmentation, and A/B testing, including a sound grasp of statistical significance.
• Demonstrable proficiency with AI tools, such as LLM assistants and AI-assisted analytics, in your day-to-day work.
• Clear communicator who can present findings and recommendations to senior stakeholders.
• Based in, or willing to relocate to, Dubai, and able to work on-site in Business Bay.

Responsibilities

• Analyse the player lifecycle from registration through first purchase, repeat purchase, reactivation and churn.
• Report on cohort retention, LTV, ARPU and conversion by channel, state and segment.
• Identify high-value player behaviours and early churn signals. Build and maintain segments for CRM and reactivation campaigns.
• Design, run and read out A/B and multivariate tests across onboarding, first-purchase, offers and messaging.
• Work with the CRM and CRO teams to turn insights into campaigns, journeys and on-site changes.
• Track the incremental results. Measure the return on bonus and promotional spend.
• Build dashboards and regular reporting (daily, weekly, and monthly) so leadership can see retention and conversion performance at a glance.
• Use AI tools to automate analysis and reporting, speed up segmentation and surface patterns.
• Support budget and forecasting work by modelling the effect of retention and conversion improvements on revenue and EBITDA.
• Follow responsible-gaming and data-privacy standards in segmentation and targeting work.

Skills

SQL

Cohort analysis

A/B testing

Data visualization

Statistical significance

AI tools

Communication

Tools

Looker

Tableau

Power BI

Metabase

Amplitude

GA4

Job description

Good Morning Services Inc in Dubai is seeking a Marketing Analyst to turn player data into retention and conversion gains. You will sit between marketing, CRM, product, and finance, analyzing lifecycle stages and identifying where players drop off to drive improvements.

You will design, run and measure experiments (A/B and multivariate), build dashboards, and collaborate with CRM and CRO to translate insights into campaigns and on-site changes, while tracking ROI and adhering to privacy