Marketing Analyst - Retention & Conversion

Good Morning Services Inc; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Good Morning Services Inc in Dubai is seeking a Marketing Analyst to turn player data into retention and conversion gains. You will sit between marketing, CRM, product, and finance, analyzing lifecycle stages and identifying where players drop off to drive improvements.

You will design, run and measure experiments (A/B and multivariate), build dashboards, and collaborate with CRM and CRO to translate insights into campaigns and on-site changes, while tracking ROI and adhering to privacy

Qualifications

• Minimum 3 years' experience as a marketing, CRM, retention, or product analyst or in an equivalent role.
• Proven track record of improving retention or conversion, shown by specific results.
• Strong SQL and spreadsheet skills, plus experience with a BI tool such as Looker, Tableau, Power BI, or Metabase.
• Hands-on experience with cohort analysis, funnel analysis, segmentation, and A/B testing, including a sound grasp of statistical significance.
• Demonstrable proficiency with AI tools, such as LLM assistants and AI-assisted analytics, in your day-to-day work.
• Clear communicator who can present findings and recommendations to senior stakeholders.
• Based in, or willing to relocate to, Dubai, and able to work on-site in Business Bay.

Responsibilities

• Analyse the player lifecycle from registration through first purchase, repeat purchase, reactivation and churn.
• Report on cohort retention, LTV, ARPU and conversion by channel, state and segment.
• Identify high-value player behaviours and early churn signals. Build and maintain segments for CRM and reactivation campaigns.
• Design, run and read out A/B and multivariate tests across onboarding, first-purchase, offers and messaging.
• Work with the CRM and CRO teams to turn insights into campaigns, journeys and on-site changes.
• Track the incremental results. Measure the return on bonus and promotional spend.
• Build dashboards and regular reporting (daily, weekly, and monthly) so leadership can see retention and conversion performance at a glance.
• Use AI tools to automate analysis and reporting, speed up segmentation and surface patterns.
• Support budget and forecasting work by modelling the effect of retention and conversion improvements on revenue and EBITDA.
• Follow responsible-gaming and data-privacy standards in segmentation and targeting work.

Skills

SQL

Cohort analysis

A/B testing

Data visualization

Statistical significance

AI tools

Communication

Tools

Looker

Tableau

Power BI

Metabase

Amplitude

GA4

Job description

About the Role:

We're looking for a Marketing Analyst to turn player data into retention and conversion gains.

You'll sit between marketing, CRM, product, and finance. Your job is to find where players drop

off, work out why, and design and measure the fixes. You'll lead on analysis and

experimentation, and you'll use AI to work faster and go deeper than a traditional analyst.

Key Responsibilities

• Analyse the player lifecycle from registration through first purchase, repeat purchase,
• reactivation and churn. Report on cohort retention, LTV, ARPU and conversion by
• channel, state and segment.
• Identify high-value player behaviours and early churn signals. Build and maintain
• segments for CRM and reactivation campaigns.
• Design, run and read out A/B and multivariate tests across onboarding, first-purchase,
• offers and messaging. Recommend what to scale and what to stop.
• Work with the CRM and CRO teams to turn insights into campaigns, journeys and
• on-site changes. Track the incremental results.
• Measure the return on bonus and promotional spend, including bonus cost as a
• percentage of GGR, and recommend adjustments to protect margin.
• Build dashboards and regular reporting (daily, weekly, and monthly) so leadership can
• see retention and conversion performance at a glance.
• Use AI tools to automate analysis and reporting, speed up segmentation and surface
• patterns. You are expected to check their outputs critically.
• Support budget and forecasting work by modelling the effect of retention and conversion
• improvements on revenue and EBITDA.
• Follow responsible-gaming and data-privacy standards in all segmentation and targeting
• work.

Requirements

• Minimum 3 years' experience as a marketing, CRM, retention, or product analyst or in an
• equivalent role.
• Proven track record of improving retention or conversion, shown by specific results.
• Strong SQL and spreadsheet skills, plus experience with a BI tool such as Looker,
• Tableau, Power BI, or Metabase.
• Hands-on experience with cohort analysis, funnel analysis, segmentation, and A/B
• testing, including a sound grasp of statistical significance.
• Demonstrable proficiency with AI tools, such as LLM assistants and AI-assisted
• analytics, in your day-to-day work. Be ready to give examples.
• Clear communicator who can present findings and recommendations to senior
• stakeholders.
• Based in, or willing to relocate to, Dubai, and able to work on-site in Business Bay.

Preferred

• Experience in iGaming (online casino and/or sports betting), including bonus mechanics,
• VIP or loyalty programmes and player lifecycle management.
• Familiarity with CRM and marketing automation platforms such as Braze, Optimove,
• Customer.io or similar.
• Experience with product analytics tools (Amplitude, Mixpanel, GA4) and attribution.
• Python or R for deeper analysis.
• Understanding of regulated or sweepstakes/social-casino environments.

What success looks like (first 12 months):

• A 30% improvement in our first-month retention rate
• A 40% improvement in our repeat purchase rate
• A 30% improvement in our sign-up-to-purchase rate
• AI-assisted workflows that cut reporting time and improve segmentation quality