AI-Centric Copywriter for Global Campaigns

Publicis Groupe; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Publicis Groupe in Dubai is seeking an AI-focused English Copywriter who combines hands-on copywriting with storytelling to craft campaigns for global brands. Develop creative ideas that meet client and business objectives, while maintaining the company’s levels of creative excellence and professionalism.

You will collaborate with art directors to develop concepts for marketing materials, write across channels including product descriptions, and understand data-informed communication.

Qualifications

• At least 2 years of experience in concept creation.
• Mastery in developing copy for cross-channel initiatives across media.
• Bachelor’s Degree in the appropriate field of study.

Responsibilities

• Writing texts (copy, product descriptions), proofreading, and content editing.
• Ensuring the consistency of prepared content.
• Works with an Art person to develop creative concepts for marketing materials and campaigns.
• Understands the channels in the 1:1 marketing space.
• Understands how data intelligence informs communication challenges.
• Makes conceptual and strategic decisions across a variety of clients and industries.

Skills

Copywriting

Concept creation

Editing

Proofreading

Education

Bachelor's Degree in Communications

Job description

Publicis Groupe in Dubai is seeking an AI-focused English Copywriter who combines hands-on copywriting with storytelling to craft campaigns for global brands. Develop creative ideas that meet client and business objectives, while maintaining the company’s levels of creative excellence and professionalism.

You will collaborate with art directors to develop concepts for marketing materials, write across channels including product descriptions, and understand data-informed communication.