AI-Driven E-Business Partnerships & Retention Specialist

Air Arabia; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Air Arabia is expanding its direct online business and seeks a savvy Partnerships & Campaigns professional to drive customer acquisition and retention initiatives. You will leverage data across bookings and campaigns, identify partner opportunities with banks and corporate partners, and coordinate cross-functional campaign launches.

You will also help implement AI and automation to improve performance and efficiency, monitor live campaigns, and support post-campaign invoicing and reporting.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Digital Marketing, E‑Commerce or equivalent.
• Strong campaign and project coordination skills; ability to manage multiple partnerships and campaigns.
• Good commercial, analytical and negotiation skills.
• Strong attention to detail and accuracy.
• Strong written and verbal communication skills.
• Strong problem-solving and follow-up skills.
• Proficiency in Excel and PowerPoint.
• Familiarity with CRM, voucher management, digital analytics or e-commerce systems is an advantage.
• Fluent in English; additional languages are an advantage.
• Comfortable using AI and automation tools.

Responsibilities

• Uses customer, booking and campaign data to identify acquisition and retention opportunities, customer segments and suitable offer mechanics.
• Identifies and supports partnerships with banks, card schemes, payment partners, corporate partners and Closed User Groups (CUGs) across Air Arabia markets, while maintaining relationships with existing and potential partners.
• Prepares partnership proposals and campaign details for review and approval.
• Identifies retention opportunities across the customer lifecycle and plans initiatives such as win-back vouchers, repeat-booking offers and other targeted promotions aimed at encouraging customers to book again.
• Coordinates the setup, testing and launch of approved acquisition and retention campaigns.
• Monitors live campaigns to confirm discounts, vouchers and eligibility rules are working as approved, and highlights misuse, incorrect application or other irregularities.
• Completes post-campaign activities and support for invoicing of partner-funded campaigns.
• Maintains acquisition and retention reporting.
• Supports the identification and implementation of AI and automation opportunities to improve acquisition, retention, campaign effectiveness and operational efficiency.
• Supports other E-Business activities as required, including promotional campaigns, web updates, testing and other team priorities.

Skills

Campaign coordination

Negotiation

Analytical skills

Communication

Attention to detail

Problem-solving

Education

Bachelor's degree in Business Administration, Marketing, Digital Marketing, E-Commerce or equivalent

Tools

Excel

PowerPoint

CRM systems

Digital analytics

Job description

Air Arabia is expanding its direct online business and seeks a savvy Partnerships & Campaigns professional to drive customer acquisition and retention initiatives. You will leverage data across bookings and campaigns, identify partner opportunities with banks and corporate partners, and coordinate cross-functional campaign launches.

You will also help implement AI and automation to improve performance and efficiency, monitor live campaigns, and support post-campaign invoicing and reporting.