Trade Marketing Specialist

Placements24; Sandton; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Performance bonuses

Health benefits

Career growth

Job summary

Placements24 is seeking a Trade Marketing Specialist in Sandton with hybrid work flexibility. You will develop and execute in-store marketing strategies to boost brand visibility and drive shopper engagement across key FMCG brands.

Collaborate with sales, brand management, and agencies to deliver compelling promotions and accurate retail execution. The ideal candidate has 2-4 years in trade marketing or related FMCG roles, strong analytical skills, and proficiency in MS Office and marketing

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2-4 years of experience in trade marketing, brand management, or related marketing role in FMCG.
• Strong understanding of retail channels, consumer behavior, and in-store marketing principles.
• Excellent project management, communication, and analytical skills.

Responsibilities

• Develop and implement trade marketing strategies and promotional plans with sales and brand teams.
• Manage execution of in-store marketing initiatives (POS, promotions, displays).
• Analyze sales data, market trends, and competitors to identify opportunities.
• Collaborate with designers and agencies to create engaging, brand-compliant collateral.
• Ensure alignment between sales and marketing on trade promotions and activities.
• Track and report ROI of trade marketing campaigns.

Skills

Project management

Communication

Analytical skills

Retail knowledge

MS Office

Education

Bachelor's degree in Marketing or Business

Tools

MS Office

Analytics tools

Job description

About the Role

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and analytical Trade Marketing Specialist to join their team, operating from Sandton with hybrid work flexibility. This role is key to developing and executing in-store marketing strategies that enhance brand visibility, drive consumer engagement at the point of purchase, and support overall sales objectives. You will collaborate closely with sales, brand management, and agency partners to create impactful promotional campaigns and ensure effective execution in retail environments. This is an excellent opportunity for a marketing professional to contribute to brand success in the dynamic Gauteng market, working for a forward-thinking FMCG company.

Key Responsibilities

• Develop and implement effective trade marketing strategies and promotional plans for key FMCG brands in collaboration with sales and brand teams.
• Manage the execution of in-store marketing initiatives, including point-of-sale materials, promotions, and displays.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade marketing initiatives.
• Collaborate with graphic designers and external agencies to create engaging and brand-compliant marketing collateral.
• Ensure effective communication and alignment between the sales force and marketing department regarding trade promotions and activities.
• Track and report on the performance of trade marketing campaigns, measuring ROI and providing insights for future planning.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of experience in trade marketing , brand management, or a related marketing role, preferably in FMCG.
• Strong understanding of retail channels, consumer behavior, and in-store marketing principles.
• Excellent project management, communication, and analytical skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Proficiency in MS Office Suite and familiarity with sales and marketing analytics tools.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive health and wellness benefits .
• Opportunities for professional growth and development in marketing.
• Hybrid work model offering a balance between office and remote work.
• A vibrant and collaborative work environment within a leading FMCG organization in Sandton .