Trade Marketing Manager

Placements24; Polokwane; On-site; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-related bonuses

Company car and travel allowance

Health and retirement benefits

Professional development in trade_mark

Job summary

Placements24 is seeking a dynamic Trade Marketing Manager in Polokwane to drive brand presence at the retail level for FMCG products. You will bridge brand strategy and in-store execution, overseeing POS materials, promotions, and retailer partnerships.

On-site role with frequent travel across the territory. The ideal candidate has 4+ years in trade marketing or brand management, a marketing degree, and strong communication and presentation skills.

Qualifications

• Minimum of 4 years’ experience in trade marketing or brand management.
• Proven ability to develop and execute successful trade marketing plans.
• Strong understanding of retail channels and the FMCG market landscape.
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Willingness to travel frequently within the assigned territory.

Responsibilities

• Develop and execute trade marketing strategies to support brand objectives at the retail level.
• Plan and manage in-store promotions, merchandising, and point-of-sale materials.
• Collaborate with the sales team to ensure effective implementation of trade programs with key retailers.
• Analyze trade spend effectiveness and ROI, optimizing future investments.
• Conduct regular store visits to assess brand visibility, competitor activity, and execution standards.
• Develop strong relationships with key retail partners to drive collaborative marketing efforts.

Skills

Retail marketing

Brand management

Communication

Presentation

Education

Bachelor's degree in Marketing/Business

Job description

About the Role

Our client is looking for a dynamic Trade Marketing Manager to drive sales and brand presence at the retail level for their FMCG products in Polokwane . This role is pivotal in bridging the gap between brand strategy and in-store execution, focusing on point-of-sale strategies, promotional activities, and retailer partnerships. You will work closely with sales teams and key accounts to ensure optimal product visibility and performance on the shelves. This is an on-site position requiring frequent travel to retail locations and active engagement with the sales force to implement effective trade marketing initiatives.

Key Responsibilities

• Develop and execute trade marketing strategies to support brand objectives at the retail level.
• Plan and manage in-store promotions, merchandising, and point-of-sale (POS) materials.
• Collaborate with the sales team to ensure effective implementation of trade programs with key retailers.
• Analyze trade spend effectiveness and ROI, optimizing future investments.
• Conduct regular store visits to assess brand visibility, competitor activity, and execution standards.
• Develop strong relationships with key retail partners to drive collaborative marketing efforts.

Requirements

• Minimum of 4 years of experience in trade marketing or brand management, ideally within the FMCG industry.
• Proven ability to develop and execute successful trade marketing plans.
• Strong understanding of retail channels and the FMCG market landscape.
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Willingness to travel frequently within the assigned territory.

Benefits

• Competitive salary and performance-related bonuses.
• Comprehensive health and retirement benefits.
• Company car and travel allowance.
• Opportunities for professional development in trade marketing.
• Dynamic and collaborative work environment focused on retail execution.