Tourism Experience Developer

Placements24; Stellenbosch; Hybrid; ZAR 800,000 - 1,100,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Job summary

Placements24 partners with a leading tourism operator in the Paarl region of the Western Cape to recruit a Tourism Experience Developer. This role focuses on conceptualizing, designing, and implementing exceptional tour packages and visitor experiences that showcase wine routes, culture, and natural beauty.

You will collaborate with local businesses, guides, and authorities, conduct market research, develop itineraries and pricing, and ensure safety and quality while delivering outstanding

Qualifications

• Bachelor's degree in Tourism Management, Hospitality, Marketing, Business, or related field.
• 5+ years in tourism product development or experience design.
• Proven track record of creating innovative tourism experiences.
• Deep knowledge of Western Cape tourism market, especially Paarl.
• Excellent creativity, strategic thinking and problem-solving.
• Strong communication, negotiation, and interpersonal skills.
• Experience in market research, feasibility studies, and business case development.
• Proficiency in project management and relevant software tools.
• Passion for travel, culture, and memorable visitor experiences.
• Ability to work independently and in teams.

Responsibilities

• Conceptualize, design, and develop innovative and engaging tourism experiences and packages.
• Conduct market research to identify trends, opportunities, and customer needs within the tourism sector.
• Collaborate with local businesses, accommodation providers, wine estates, and activity operators to create synergistic offerings.
• Develop detailed itineraries, pricing strategies, and operational plans for new and existing tourism products.
• Ensure all developed experiences meet high standards of quality, safety, and customer satisfaction.
• Create compelling marketing content and collateral to promote new experiences.
• Build and maintain strong relationships with tourism stakeholders, industry partners, and relevant authorities.
• Evaluate the success of new experiences through feedback, reviews, and financial performance metrics.
• Stay updated on best practices in tourism development, customer experience design, and sustainable tourism.
• Manage project timelines and budgets for the development of new tourism offerings.

Skills

Tourism product development

Experience design

Market research

Stakeholder management

Project management

Creative thinking

Communication skills

Education

Bachelor's degree in Tourism Management

Job description

About the Role

Our client, a leading tourism operator in the scenic Paarl region of the Western Cape, is seeking an innovative and experienced Tourism Experience Developer. This role is instrumental in creating unique, memorable, and high-quality tourism experiences that highlight the region's rich culture, natural beauty, and world-class attractions, including its famous wine routes. The ideal candidate will have a strong understanding of the tourism market, exceptional creativity, and a passion for delivering outstanding customer journeys. You will be responsible for conceptualizing, designing, and implementing new tour packages, activities, and visitor attractions, working closely with local businesses, guides, and stakeholders. This position offers an exciting opportunity to shape the future of tourism in Paarl and the surrounding areas, driving visitor engagement and economic growth.

Key Responsibilities

• Conceptualize, design, and develop innovative and engaging tourism experiences and packages.
• Conduct market research to identify trends, opportunities, and customer needs within the tourism sector.
• Collaborate with local businesses, accommodation providers, wine estates, and activity operators to create synergistic offerings.
• Develop detailed itineraries, pricing strategies, and operational plans for new and existing tourism products.
• Ensure all developed experiences meet high standards of quality, safety, and customer satisfaction.
• Create compelling marketing content and collateral to promote new experiences.
• Build and maintain strong relationships with tourism stakeholders, industry partners, and relevant authorities.
• Evaluate the success of new experiences through feedback, reviews, and financial performance metrics.
• Stay updated on best practices in tourism development, customer experience design, and sustainable tourism.
• Manage project timelines and budgets for the development of new tourism offerings.

Requirements

• A Bachelor's degree in Tourism Management, Hospitality, Marketing, Business, or a related field.
• Minimum of 5 years of experience in tourism product development, experience design, or a related role.
• Proven track record of creating successful and innovative tourism experiences.
• Strong understanding of the Western Cape tourism market, particularly the Paarl region and its offerings.
• Excellent creativity, strategic thinking, and problem-solving abilities.
• Exceptional communication, negotiation, and interpersonal skills.
• Experience in market research, feasibility studies, and business case development.
• Proficiency in project management and relevant software tools.
• A passion for travel, culture, and creating memorable experiences for visitors.
• Ability to work independently and collaboratively in a dynamic environment.

Benefits

Our client offers a competitive salary package and comprehensive benefits, including health insurance and opportunities for professional development in the rapidly evolving tourism industry. This role provides the chance to be a key player in shaping the tourism landscape of the beautiful Paarl region. Enjoy a stimulating work environment with opportunities to explore and collaborate within a vibrant community. Potential for career advancement and leadership within a reputable tourism organization.