About the Role
Our client, a regional tourism board dedicated to promoting the unique attractions of the Upington, Northern Cape region, is seeking a proactive and strategic Tourism Development Officer. This role is instrumental in identifying opportunities, developing new tourism products, and fostering collaboration among stakeholders to enhance the region's appeal to domestic and international visitors. The ideal candidate will possess strong analytical skills, a deep understanding of the tourism industry, and excellent project management capabilities. You will play a key role in shaping the future of tourism in this vibrant part of South Africa.
Key Responsibilities
- Research and identify potential new tourism products, experiences, and attractions within the region.
- Develop and implement strategic plans for tourism growth and sustainability.
- Collaborate with local businesses, government agencies, and community stakeholders to support tourism initiatives.
- Assist in the marketing and promotion of the region as a premier tourist destination.
- Manage and oversee tourism development projects from conception to completion.
- Gather and analyze tourism statistics and market trends.
- Identify funding opportunities and assist in grant applications for tourism projects.
- Organize and facilitate stakeholder workshops and meetings.
- Ensure alignment of tourism development efforts with regional economic development goals.
Requirements
- A Bachelor's degree in Tourism Management, Hospitality, Marketing, Economics, or a related field.
- Minimum of 5 years of experience in tourism development, planning, marketing, or a related role.
- Demonstrated experience in project management and stakeholder engagement.
- Strong understanding of the tourism industry, including market trends and product development.
- Excellent research, analytical, and report-writing skills.
- Proficiency in Microsoft Office Suite; knowledge of GIS or data analysis tools is a plus.
- Strong communication, negotiation, and presentation skills.
- Ability to work independently and as part of a team.
- A passion for regional development and showcasing the unique offerings of Upington, Northern Cape .
Benefits
- Competitive annual salary.
- Contribution to a pension fund.
- Opportunities for professional development and attending industry conferences.
- Travel allowances for regional site visits.
- The chance to make a tangible impact on the tourism landscape of the Northern Cape .
- A dynamic and collaborative working environment.