Territory Sales Manager (Packed)

Smith Garb; Wes-Kaap; On-site; ZAR 360,000 - 480,000; Full time

Job summary

Smith Garb is seeking a field-based Sales & Business Development professional in South Africa’s Western Cape to drive LPG product sales, expand customer base, and manage key accounts. You will conduct on-site demonstrations, promote products, and maintain strong dealer relationships.

The role emphasizes territory planning, customer engagement, and proactive problem solving, with a focus on safety and compliant operations. A valid driver’s license and reliable vehicle are required.

Qualifications

• Grade 12 / Matric is required.
• Minimum 3 years' sales experience, preferably LPG, industrial or technical sales.
• Valid driver’s licence and own reliable vehicle are essential.
• Strong communication and relationship-management skills.
• Proficiency in Microsoft Office.

Responsibilities

• Drive sales of LPG products within the assigned territory to meet targets.
• Identify, prospect and secure new business opportunities through direct engagement and site visits.
• Develop and grow relationships with new and existing customers.
• Promote LPG appliances and applications to customers and dealers.
• Manage territory planning, forecasting and pipeline updates.
• Ensure timely completion of sales activities and projects.

Skills

Sales experience

Negotiation

Communication

Relationship management

Education

Diploma or Degree in Marketing, Sales, Business Management or related field

Tools

CRM software

Microsoft Office

Job description

Key Responsibilities

1. Sales & Business Development

• Drive sales of packed LPG products within the assigned territory to achieve and exceed established sales targets.
• Identify, prospect and secure new business opportunities through direct customer engagement, site visits and proactive sales activities.
• Develop new customer relationships while identifying opportunities to grow existing accounts.
• Increase market penetration through targeted sales initiatives and effective territory management.
• Promote LPG products, appliances and applications to potential and existing customers.
• Ensure all assigned sales activities, projects and management objectives are completed within agreed timelines.

2. Customer Relationship Management

• Build and maintain strong, sustainable relationships with existing and prospective customers.
• Conduct regular customer visits to understand requirements, identify opportunities and maintain customer satisfaction.
• Proactively address customer concerns and coordinate the resolution of service-related issues.
• Drive customer retention through consistent engagement, reliable service and effective account management.
• Maintain professional relationships with dealers, distributors and other relevant stakeholders.

3. Product Demonstrations & Market Development

• Conduct on-site product demonstrations and customer activations.
• Demonstrate LPG appliances, product applications, benefits and safe handling practices.
• Provide product guidance and technical information to customers and dealer outlets.
• Support dealer sales initiatives and identify opportunities to increase product awareness.
• Confidently communicate the features, applications and commercial benefits of LPG products.

4. Territory Management & Sales Planning

• Develop and implement effective territory sales plans.
• Plan customer visits and sales routes, prioritising high-value accounts and new business opportunities.
• Monitor sales activity, pipeline development and performance against targets.
• Prepare accurate sales forecasts and estimate annual business activity.
• Monitor competitor activity, market developments and changing customer requirements.
• Manage territory expenses and resources to support profitable sales growth.

5. Commercial & Account Management

• Monitor customer account status, credit exposure and outstanding payment-related matters.
• Work closely with the Credit Department to resolve account queries and support effective credit management.
• Maintain an understanding of product margins, territory profitability and return on investment.
• Identify opportunities to improve sales performance while maintaining commercially sustainable customer relationships.
• Collaborate with Customer Services, Operations and management to resolve customer and operational matters.

6. Safety, Compliance & Administration

• Promote the safe and responsible handling, storage and use of LPG products.
• Ensure compliance with applicable health, safety, security and environmental standards.
• Adhere to company policies, procedures and relevant regulatory requirements.
• Maintain accurate customer records, sales activity information and pipeline updates within the relevant CRM system.
• Provide management with updates on territory performance, market opportunities and sales activities.

Minimum Requirements

• Grade 12 / Matric.
• Minimum 3 years' sales experience, preferably within the LPG, industrial products or technical sales environment.
• Proven experience in new business development and existing customer account management.
• Valid driver's licence.
• Own reliable vehicle is essential due to the field-based nature of the role.
• Strong technical aptitude and the ability to confidently explain product applications.
• Proficiency in Microsoft Office.
• Excellent communication, negotiation and relationship-management skills.
• Ability to work independently and consistently achieve sales targets.

Advantageous Qualifications & Experience

• Diploma or Degree in Marketing, Sales, Business Management, Technical Studies or a related field.
• Previous experience within the LPG industry.
• Experience selling industrial, technical or energy-related products.
• Exposure to LPG appliances, product demonstrations and dealer support.
• Experience using CRM systems and managing sales pipelines.

Key Competencies & Personal Attributes

• Strong sales drive and commercial awareness.
• Excellent prospecting, negotiation and closing abilities.
• Ability to build and maintain long-term customer relationships.
• Strong territory planning and time-management skills.
• Technical aptitude and confidence in delivering product demonstrations.
• Analytical and problem-solving ability.
• Self-motivated, proactive and results-oriented.
• Strong organisational skills and attention to detail.
• Ability to manage competing priorities and work effectively under pressure.
• Professional approach to customer service and stakeholder engagement.
• Commitment to safety, compliance and responsible business practices.

Key Performance Areas

Performance will be assessed against the following:

• Achievement of individual sales targets and contribution to overall team performance.
• Growth in new customer acquisition and existing account revenue.
• Customer retention and relationship management.
• Effective territory planning, customer coverage and sales activity.
• Development and maintenance of an accurate sales pipeline and realistic forecasts.
• Profitable sales growth and effective management of territory expenses.
• Successful product demonstrations, dealer support and market activation initiatives.
• Compliance with applicable safety standards, company policies and regulatory requirements.