Telesales / Lead Generator

Be Different Sa (Pty) Ltd; Gauteng; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Be Different Sa (Pty) Ltd is hiring a Telesales / Lead Generator to identify opportunities, engage prospective clients and convert qualified leads into sales. The role focuses on quality conversations, consistent follow-up and building long-term client relationships in a business-to-business context.

The ideal candidate will master outbound calls, engage with decision-makers, and nurture opportunities through the sales cycle with persistence and organization. Office-based role in Gauteng, SA.

Qualifications

• Experience in B2B telesales or lead generation.
• Strong verbal communication and listening skills.
• Ability to identify and engage senior decision-makers.
• Proven lead qualification and pipeline-building capabilities.
• Commercial awareness with ability to spot genuine sales opportunities.
• Confident in handling business owners and managers.

Responsibilities

• Contact and engage prospects from company databases and warm lists.
• Make 20–30 quality outbound calls per day with focus on productive conversations.
• Identify decision-makers and build relationships with stakeholders.
• Understand client needs and potential pain points across office automation and IT solutions.
• Qualify opportunities and generate qualified appointments and sales opportunities.
• Record calls and opportunities accurately and maintain a healthy sales pipeline.

Skills

Phone sales

Decision-makers

Questioning

Lead qualification

Relationship building

Follow-up

Persistence

Independence

Organization

Job description

**Please Note:** This role is office based and it’s open to race

Our client, a growing business technology solutions provider specializing in office automation, telecommunications and IT solutions is looking for an experienced and commercially driven Telesales / Lead Generator to identify opportunities, engage prospective clients and develop qualified leads into genuine sales opportunities.

They are looking for someone who understands that successful B2B Telesales is about quality conversations, consistent follow-up and relationship development.

The ideal candidate must know how to take a warm lead, start a credible business conversation, uncover an opportunity and continue working that opportunity until it progresses.

The successful candidate should demonstrate:

• Strong telephone-based sales and communication skills
• The ability to have meaningful business conversations with decision-makers
• Excellent questioning and listening skills
• Strong lead qualification skills
• Commercial awareness and the ability to recognise genuine sales opportunities
• Confidence in dealing with business owners, managers and senior decision-makers
• Persistence without being overly aggressive
• Strong relationship-building abilities
• Excellent follow-up and pipeline-management discipline
• Ability to work independently and take ownership of opportunities
• Good organisational and administrative skills
• A results-driven mindset with a focus on (quality rather than activity for activity's sake)

Key performance indicators will include:

• Approximately (20–30 quality outbound calls per day)
• Quality of prospect engagement
• Qualified leads and appointments generated
• Opportunities added to the sales pipeline
• Consistency and quality of follow-up
• Progression of opportunities through the sales cycle
• Gross profit generated from successful opportunities
• Development of repeat and ongoing business from existing clients

Key Responsibilities:

• Contact and engage prospects from company-provided databases and hot lead lists
• Conduct approximately 20–30 quality outbound calls per day, with the emphasis on productive conversations rather than call volume
• Identify decision-makers and establish relationships with relevant stakeholders
• Understand each prospect's current environment, business requirements and potential pain points
• Identify opportunities across office automation, PBX/telecommunications and IT-related solutions
• Understand and confidently communicate solutions structured around rental and recurring-service models
• Qualify opportunities based on client requirements, timing, budget and decision-making processes
• Generate qualified appointments and sales opportunities
• Conduct professional and consistent follow-ups with prospective clients
• Nurture longer-term opportunities through the sales cycle
• Re-engage and develop opportunities within existing client accounts
• Work closely with the sales team to facilitate opportunities through to quotation and closure
• Maintain accurate records of calls, conversations, follow-ups and opportunities
• Develop a healthy and sustainable sales pipeline
• Build long‑term client relationships that can generate repeat and ongoing business

This is not a high-volume call‑centre role, we are not looking for someone whose success is measured by making 100+ calls per day. The focus is on 20–30 quality, well‑prepared conversations per day, meaningful client engagement and building a sustainable sales pipeline.

The successful candidate will therefore need to be persistent, organised and comfortable nurturing opportunities through multiple engagements rather than expecting every conversation to result in an immediate sales. Understanding that deals within office automation, telecommunications and IT often have longer sales cycles and therefore require patience, persistence and disciplined follow‑up.

Performance Expectations: Performance will not be measured purely on the number of calls made