Studio Creative Lead — Brand Campaigns & Content

Edge Executive Search Group; Johannesburg; On-site; ZAR 700,000 - 1,200,000; Full time

Job summary

Edge Executive Search Group in Johannesburg is seeking a senior creative leader to drive brand content across multiple channels. You will guide the creative direction, oversee campaigns, and ensure timely delivery of high-impact outputs for promotions and loyalty initiatives.

As head of a small creative team, you will collaborate with brand, digital and property teams to translate briefs into standout work that strengthens the brand and engages audiences across all touchpoints.

Responsibilities

• Lead the creative direction of the communication content for the brand across multiple touch points including social media and online platforms.
• Oversee the development and timely execution of world-class creative outputs for promotions, POS, and campaigns across ATL, social, OOH and performance channels.
• Create bold, culturally relevant campaigns that resonate with the audience, position the brand, and drive visits to properties.
• Contribute to the loyalty program look and feel, helping grow enrolment and usage frequency.
• Collaborate with brand, digital, business unit and property teams to accept briefs and translate them into compelling creative pieces.
• Develop and maintain advertising and communication content standards and frameworks that unify the brand message.
• Manage a designer and a copywriter to build a collaborative team capable of producing breakthrough work.

Job description

Edge Executive Search Group in Johannesburg is seeking a senior creative leader to drive brand content across multiple channels. You will guide the creative direction, oversee campaigns, and ensure timely delivery of high-impact outputs for promotions and loyalty initiatives.

As head of a small creative team, you will collaborate with brand, digital and property teams to translate briefs into standout work that strengthens the brand and engages audiences across all touchpoints.