Creative Studio Lead

Edgexec (Pty) Ltd; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Edgexec (Pty) Ltd in Johannesburg seeks a senior creative lead to helm the brand’s communication strategy and content across multiple units and channels. You will oversee the end-to-end development of engaging campaigns for promotions, POS materials, and campaigns across ATL, social media, OOH and performance channels.

The role requires a strong eye for culture, brand storytelling, and the ability to guide a design and copy team to deliver breakthrough work that resonates with audiences and

Responsibilities

• Lead the creative direction of the brand’s communication content across business units and touchpoints including social media and the online business.
• Oversee the development and timely execution of world-class creative outputs for promotions, POS materials, campaigns across ATL, social channels, OOH and performance channels.
• Create bold, culturally relevant campaigns that resonate with audiences, reinforce the brand, and drive visitor engagement with our properties.
• Contribute to the look, feel, and expression of the loyalty program, helping grow enrolment and usage frequency.
• Collaborate with brand, digital, business unit, and property teams to translate briefs into standout creative work.
• Develop and maintain creative standards and frameworks for advertising content that ties together the brand thread across communications.
• Manage a designer and a copywriter and foster a collaborative team culture that produces breakthrough, business-beneficial work.

Job description

Edgexec (Pty) Ltd in Johannesburg seeks a senior creative lead to helm the brand’s communication strategy and content across multiple units and channels. You will oversee the end-to-end development of engaging campaigns for promotions, POS materials, and campaigns across ATL, social media, OOH and performance channels.

The role requires a strong eye for culture, brand storytelling, and the ability to guide a design and copy team to deliver breakthrough work that resonates with audiences and