Brand Studio Creative Director

The Good Human (Pty)Ltd; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

The Good Human (Pty)Ltd in Johannesburg seeks a senior creative leader to guide brand communications across business units, social media content, and the online business.

You will oversee the development and timely execution of world-class campaigns across ATL, social, OOH and performance channels, aiming to increase audience engagement and visits to our properties. You’ll manage a designer and copywriter to deliver standout work while upholding strong creative standards.

Responsibilities

• Lead the creative direction of the communication content for the brand across various business units and multiple touch points including social media content and the online business.
• Oversee the development and timeous execution of world class creative outputs covering promotions, relevant points of sale, and campaigns across ATL, social media, OOH and performance channels.
• Create bold, culturally relevant campaigns that resonate with the audience with audience, position our brand and properties as oases of entertainment, and drive an increase of visits to our properties.
• Contribute to the look, feel and expression of the loyalty program, helping grow enrolment, and frequency of use.
• Collaborate strongly with the brand, digital, business unit and property teams, to accept briefs, converting them into compelling and standout creative.
• Develop and maintain creative standards & frameworks for advertising and communication content that draws the brand thread between all communications.
• Manage a designer and a copywriter and build a collaborative team that has a fair amount of freedom to create to produce some break-through business beneficial work.

Job description

The Good Human (Pty)Ltd in Johannesburg seeks a senior creative leader to guide brand communications across business units, social media content, and the online business.

You will oversee the development and timely execution of world-class campaigns across ATL, social, OOH and performance channels, aiming to increase audience engagement and visits to our properties. You’ll manage a designer and copywriter to deliver standout work while upholding strong creative standards.