Senior Digital Media Buyer

Hollywoodbets; Durban; On-site; ZAR 360,000 - 480,000; Full time

Job summary

Hollywoodbets is seeking a Senior Digital Media Buyer to develop, deploy, and optimise paid media campaigns for high conversion rates. This role requires a strategic approach, leveraging performance metrics to ensure profitability and efficiency.

The ideal candidate will possess a strong background in SEO and PPC, along with excellent communication and leadership skills. The position is located in Durban, South Africa, and offers the opportunity to lead a team dedicated to reshaping digital marketing initiatives.

Qualifications

• Minimum 2–3 years experience in SEO and PPC.
• Strong analytical mindset with the ability to translate data into strategy.
• Exceptional organisational and multitasking skills.

Responsibilities

• Develop, deploy, and optimise paid media campaigns across multiple digital platforms.
• Use performance metrics to revise campaigns for strategy and optimisation.
• Lead and mentor Junior Digital Media Buyers.

Skills

SEO

PPC

Analytical mindset

Stakeholder management

Leadership

Multitasking

Education

Degree in Marketing, Digital Technologies, or a relevant field

Job description

Responsibilities

Senior Digital Media Buyer will develop, deploy, and optimise paid media campaigns across multiple digital platforms to achieve high conversion rates and profitability. Responsibilities include:

• Developing, deploying and optimising paid media campaigns, ensuring high conversion rates and maximised profitability for acquisition and awareness.
• Using performance metrics (CPA, CPM) to revise campaigns for strategy and optimisation.
• Proactively and effectively optimising media buys utilizing KPI metrics and internal data to ensure campaign profitability.
• Analyzing campaign data, developing and deploying tactics and strategies to continuously scale spend and improve conversion performance and efficiencies.
• Negotiating pricing and terms for advertising purchases considering business requirements, media availability, media specifications and budgets.
• Identifying, researching, evaluating media market trends, media supply availability, new markets and competitive activity to capture untapped opportunities.
• Collaborating/coordinating with cross‑functional teams including content, creative and development to craft new advertising campaigns.
• Effectively managing positive and productive relationships with online publishers and vendors.
• Leading and mentoring Junior Digital Media Buyers and managing a team for success.
• Ensuring targets are achieved and campaigns are analysed and optimised to exceed KPI’s.
• Providing ad‑hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign.
• Maintaining continuous communication and meetings with all internal stakeholders to meet target requirements.
• Researching competitors and providing suggestions for improvement.
• Booking digital media across websites, apps and suitable ad networks.
• Optimising advertising campaigns based on performance.
• Updating necessary campaign budgets upon review.
• Reporting to management and key stakeholders on campaign performance.
• Working with the compliance team to secure digital campaign agreements.
• Monitoring campaign performance and reporting on a weekly basis.
• Assisting with running campaigns on self‑service programmatic platforms.
• Joining campaign performance meetings to build relationships with external service providers.
• Identifying and implementing new potential digital external opportunities.
• Ensuring contracts are renewed accordingly and payment for campaigns is submitted timely.
• Implementing strategies to ensure acquisition of clients.

Qualifications

• Minimum 2–3 years experience in SEO and PPC.
• Minimum 2–3 years management experience.
• Degree in Marketing, Digital Technologies, or a relevant field (bonus).
• Strong analytical mindset with the ability to translate data into strategy.
• Exceptional organisational and multitasking skills.
• Excellent communication and stakeholder management abilities.
• Proactive, solutions‑oriented, and performance‑driven.
• Natural leadership and mentoring ability.
• Project management and reporting skills.
• Creative thinker with high attention to detail and executional excellence.

People Skills

• Clear communicator.
• Proactive.
• Accountable.
• Detail‑oriented.
• Multi‑tasking record.
• Stress‑tolerant and adept at shifting priorities.
• Analytical thinker.
• Team player with exceptional organisational and technical skills.
• Excellent time‑management skills.
• Open‑minded and willing to make changes swiftly.
• Confidence in explaining and selling ideas to colleagues.
• Strong personality and enthusiasm for the role.

Compliance, Risk, and Quality

• Compliance with company policies and procedures.
• Ensuring insertion orders are reviewed and signed off.
• Reviewing and approving contractual terms and conditions.
• Implementing budgets across campaigns accordingly.
• Managing artwork for time‑sensitive competitions or promotions.
• Ensuring accurate and legible reporting.
• Logical saving of all contracts, artwork roll‑outs, campaigns, approvals, etc.

Growth and New Markets / Products

• Maintaining technical knowledge and building new relationships through workshops and seminars.
• Keeping abreast of competitor activity, market innovation, trends and customer trends.
• Implementing measures to achieve short‑term, medium‑term and long‑term goals.
• Driving product innovation and new service offerings to customers.
• Source new customers.

Contact and Application Process

Applications will be considered on a rolling basis.