Strategic Insights & Data Lead

OLIVER | The Brandtech Group; Johannesburg; Hybrid; ZAR 550,000 - 750,000; Full time

Job summary

OLIVER is seeking a Planning, Insights & Data Manager to join our Strategy & Social team in Durban. You will transform data into strategic recommendations, partnering with strategists, creatives and client teams to uncover audience, cultural and commercial insights that inform smarter marketing decisions.

You'll develop dashboards and performance summaries, identify trends, and turn complex information into clear recommendations that improve creative effectiveness and business outcomes.

Qualifications

• 4-6 years of experience in strategic planning, insights, analytics or research within an agency, consultancy or client-side environment.
• Strong analytical thinking and ability to identify patterns and insights.
• Experience using social platform analytics and social listening tools.
• Excellent storytelling and ability to communicate complex information simply.
• Experience presenting recommendations to teams and clients.
• Strong Excel or Google Sheets skills.
• Experience with reporting or dashboard platforms such as Power BI, Tableau or Looker Studio is advantageous.

Responsibilities

• Conduct audience, cultural, category and competitive research to support strategic planning.
• Analyze campaign, platform and social listening data to identify meaningful insights and opportunities.
• Translate data into clear recommendations for creative briefs, content strategies and activation plans.
• Develop dashboards, reporting packs and performance summaries for internal teams and clients.
• Partner with Strategy Directors, Creative teams and client stakeholders to identify opportunities for optimization and future planning.
• Support test-and-learn initiatives by defining hypotheses, measurement approaches and key learnings.
• Monitor emerging cultural, platform and consumer trends and share opportunities with the wider business.
• Contribute to best practices, templates and reporting frameworks to improve planning capability.

Skills

Analytical thinking

Storytelling

Communication

Excel/Sheets

Dashboards

Tools

Power BI

Tableau

Looker Studio

Job description

OLIVER is seeking a Planning, Insights & Data Manager to join our Strategy & Social team in Durban. You will transform data into strategic recommendations, partnering with strategists, creatives and client teams to uncover audience, cultural and commercial insights that inform smarter marketing decisions.

You'll develop dashboards and performance summaries, identify trends, and turn complex information into clear recommendations that improve creative effectiveness and business outcomes.