Social Planning, Insights & Data Manager

OLIVER | The Brandtech Group; Johannesburg; Hybrid; ZAR 550,000 - 750,000; Full time

Job summary

OLIVER is seeking a Planning, Insights & Data Manager to join our Strategy & Social team in Durban. You will transform data into strategic recommendations, partnering with strategists, creatives and client teams to uncover audience, cultural and commercial insights that inform smarter marketing decisions.

You'll develop dashboards and performance summaries, identify trends, and turn complex information into clear recommendations that improve creative effectiveness and business outcomes.

Qualifications

• 4-6 years of experience in strategic planning, insights, analytics or research within an agency, consultancy or client-side environment.
• Strong analytical thinking and ability to identify patterns and insights.
• Experience using social platform analytics and social listening tools.
• Excellent storytelling and ability to communicate complex information simply.
• Experience presenting recommendations to teams and clients.
• Strong Excel or Google Sheets skills.
• Experience with reporting or dashboard platforms such as Power BI, Tableau or Looker Studio is advantageous.

Responsibilities

• Conduct audience, cultural, category and competitive research to support strategic planning.
• Analyze campaign, platform and social listening data to identify meaningful insights and opportunities.
• Translate data into clear recommendations for creative briefs, content strategies and activation plans.
• Develop dashboards, reporting packs and performance summaries for internal teams and clients.
• Partner with Strategy Directors, Creative teams and client stakeholders to identify opportunities for optimization and future planning.
• Support test-and-learn initiatives by defining hypotheses, measurement approaches and key learnings.
• Monitor emerging cultural, platform and consumer trends and share opportunities with the wider business.
• Contribute to best practices, templates and reporting frameworks to improve planning capability.

Skills

Analytical thinking

Storytelling

Communication

Excel/Sheets

Dashboards

Tools

Power BI

Tableau

Looker Studio

Job description

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Planning, Insights & Data Manager

Location: Durban, South Africa, Hybrid

About the role:

We're looking for a Planning, Insights & Data Manager to join our Strategy & Social team and help transform data into meaningful strategic recommendations. This role sits at the intersection of strategy, analytics and social intelligence, partnering closely with strategists, creatives and client teams to uncover audience, cultural and commercial insights that inform smarter marketing decisions. You'll be responsible for identifying trends, interpreting campaign performance and turning complex information into clear, actionable recommendations that improve creative effectiveness and business outcomes. If you're naturally curious, commercially minded and passionate about using insights to solve business challenges, we'd love to hear from you.

What you will be doing:

• Conduct audience, cultural, category and competitive research to support strategic planning.
• Analyse campaign,platformand social listening data toidentifymeaningful insights and opportunities.
• Translate qualitative and quantitative data into clear recommendations that inform creative briefs, contentstrategiesand activation plans.
• Develop dashboards, reporting packs and performance summaries for internal teams and clients.
• Partner with Strategy Directors, Creativeteamsand client stakeholders toidentifyopportunities for optimisation and future planning.
• Support test-and-learn initiatives by helping define hypotheses, measurementapproachesand key learnings.
• Monitor emerging cultural, platform and consumer trends and proactively share opportunities with the wider business.
• Contribute to building best practice, templates and reporting frameworks that improve planning capability across the team.

What you need to be great in this role:

• 4-6 years' experience in strategic planning, insights, analytics or research within an agency,consultancyor client-side environment.
• Strong analytical thinking with the ability toidentifypatterns and uncover meaningful insights.
• Experience using social platform analytics and social listening tools.
• Excellent storytelling skills and the ability to communicate complex information simply.
• Experience presenting recommendations to internal teams and clients.
• Strong Excel or Google Sheets skills.
• Experience with reporting or dashboard platforms such as Power BI, Tableau or Looker Studio isadvantageous.
• FMCG, retail or global brand experience is beneficial but not essential.

Our values shape everything we do:

Be Imaginative to push the boundaries of what's possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.