Insights & Data Strategy Lead

OLIVER | The Brandtech Group

Cape Town

Hybrid

ZAR 750,000 - 1,050,000

Full time

2 days ago

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Job summary

OLIVER in Durban, South Africa, is seeking a Planning, Insights & Data Manager to join our Strategy & Social team and transform data into strategic recommendations. You will bridge strategy, analytics and social intelligence, collaborating with strategists, creatives and client teams to uncover audience, cultural and commercial insights that inform smarter marketing decisions.

Responsibilities include developing dashboards and performance summaries, analyzing campaign data and shaping activation

Qualifications

4-6 years' experience in strategic planning, insights, analytics or research within an agency, consultancy or client-side environment.
Strong analytical thinking with ability to identify patterns and insights.
Experience with social platform analytics and social listening tools.

Responsibilities

Conduct audience, cultural, category and competitive research to support planning.
Analyse campaign, platform and social listening data to identify insights.
Translate data into recommendations for briefs, content strategies and activation plans.
Develop dashboards, reporting packs and performance summaries for teams and clients.
Partner with Strategy Directors and creatives to identify optimisation opportunities.