Social Media Manager

oliver; Durban; Hybrid; ZAR 350,000 - 550,000; Full time

Job summary

OLIVER, part of The Brandtech Group, seeks a dynamic Social Media Manager to lead the social presence of at least two FMCG brands from Durban. You will collaborate with client services, creators, and agencies to deliver engaging social experiences that grow reach and sentiment.

Responsibilities include content planning, live-event capture, analytics, and cross-platform strategy across Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Threads. Hybrid role requiring 3 days in-studio.

Qualifications

• Experience managing brand social media accounts, ideally within an agency or in-house studio.

Responsibilities

• Plan and manage content calendars for multiple brand social pages across platforms.
• Brief and collaborate with content creators to develop content for various formats.
• Attend national client events to capture real-time content and drive live brand engagement.
• Align with external partners to ensure cohesive messaging and campaign execution.
• Monitor and ensure content adheres to brand voice, guidelines, and compliance.
• Engage with online communities and respond to mentions and conversations.
• Deliver weekly, monthly, and quarterly performance reports and derive actionable insights.
• Provide recommendations to improve growth, content effectiveness, and retention.

Skills

Brand social media management

Copywriting

Storytelling

Analytics

Platform knowledge

Tools

Meta Business Suite

TikTok Studio

Job description

Role: Social Media Manager

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Location: Durban, South Africa (Hybrid, 3 days in studio)

About the role:

We're looking for a dynamic and strategic Social Media Manager to lead the social presence of at least two FMCG brands. This role requires a blend of creativity, community engagement, and operational excellence. You'll work closely with client service teams, external agency partners, and content creators to deliver impactful social media experiences that drive reach, engagement, and sentiment.

What you will be doing:

Content and Campaign Management

• Plan and manage content calendars for multiple Unilever brand social pages, ensuring timely, platform‑appropriate delivery across all channels
• Brief and collaborate with content creators to develop content that resonates with target audiences across formats and platforms
• Attend national client events to capture real‑time content and drive live brand engagement
• Align with external creative and media agency partners to ensure cohesive brand messaging and campaign execution
• Ensure all content adheres to brand tone of voice, platform guidelines, and compliance requirements

Community Engagement

• Engage actively with online communities through comments, direct messages, and proactive engagement tactics
• Identify and leverage real‑time cultural moments to grow brand reach and drive positive sentiment
• Monitor brand mentions, tags, and trending conversations - responding with speed and brand accuracy

Reporting and Analytics

• Deliver weekly, monthly, and quarterly performance reports across all managed brand pages
• Analyse engagement metrics and content performance to surface clear, actionable insights
• Provide recommendations to improve community growth, content effectiveness, and audience retention

Platform and Tool Management

• Apply strong working knowledge of Meta Business Suite and TikTok Studio to manage and optimise brand pages
• Stay current on algorithm changes, platform updates, and best practices across Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Threads

Collaboration and Communication

• Partner with client service teams to align on campaign goals, timelines, and deliverables
• Contribute to brainstorms and strategy sessions with internal and external stakeholders
• Maintain clear, timely communication with clients and agency partners throughout all projects

What you need to be great in this role:

• Demonstrated experience managing brand social media accounts, ideally within an agency or in‑house studio environment
• Excellent copywriting and storytelling skills, with the ability to write confidently in multiple brand voices across platforms
• Strong working knowledge of Meta Business Suite and TikTok Studio
• Deep familiarity with the capabilities and best practices of Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Threads
• Analytical mindset - comfortable interpreting social metrics and translating data into clear, strategic recommendations
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word
• Ability to manage multiple content calendars, projects, and deadlines with precision and care
• A reliable home internet connection is required for this role

Our values shape everything we do:

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what's possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results‑focused to exceed expectations
• Be actively pro‑inclusive and anti‑racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision‑making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based