FMCG Social Media Lead — Creative & Data‑Driven (Hybrid)

OLIVER Agency; Durban; Hybrid; ZAR 360,000 - 540,000; Full time

Job summary

OLIVER in Durban, South Africa, seeks a dynamic Social Media Manager to lead the social presence of multiple FMCG brands. You’ll collaborate with client service teams, creators, and partners to deliver engaging content and meaningful reach.

The role requires strategic thinking, strong copy skills, and hands-on platform management across Facebook, Instagram, TikTok, X, LinkedIn, YouTube and Threads. It is a hybrid position with three days in-studio.

Qualifications

• Experience managing brand social media accounts.
• Excellent copywriting and storytelling across platforms.
• Strong knowledge of Meta Business Suite and TikTok Studio.
• Familiar with Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Threads.
• Analytical mindset with data-to-strategy ability.
• Proficient with MS Office (Excel, PowerPoint, Word).
• Manage multiple content calendars and deadlines.
• Reliable home internet connection required.

Responsibilities

• Plan and manage content calendars for multiple FMCG brand pages.
• Brief creators to develop cross-platform content.
• Attend national client events to capture live content.
• Coordinate with external agencies for cohesive messaging.
• Ensure content adheres to tone, guidelines and compliance.
• Engage with online communities and monitor sentiment.
• Deliver weekly, monthly, and quarterly performance reports.
• Use Meta Business Suite and TikTok Studio to manage pages.

Skills

Brand social media management

Copywriting & storytelling

Meta Business Suite

TikTok Studio

Analytics & data-driven decisions

MS Office (Excel, PowerPoint, Word)

Content calendars management

Reliable home internet

Tools

Meta Business Suite

TikTok Studio

Microsoft Office Suite

Job description

OLIVER in Durban, South Africa, seeks a dynamic Social Media Manager to lead the social presence of multiple FMCG brands. You’ll collaborate with client service teams, creators, and partners to deliver engaging content and meaningful reach.

The role requires strategic thinking, strong copy skills, and hands-on platform management across Facebook, Instagram, TikTok, X, LinkedIn, YouTube and Threads. It is a hybrid position with three days in-studio.