Strategic Growth Director, Media Strategy

Publicis Groupe Africa Pty Ltd; Johannesburg; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Publicis Groupe Africa in Johannesburg invites a senior strategist to own the strategic media answer: define growth sources, identify audiences and the jobs-to-be-done that media must solve, and establish the guiding principles for how the partnership will grow the business.

You will translate the client brief into a clear growth hypothesis, conduct category and competitive analysis, and define the strategic KPI logic before planning begins, guiding the Journey Planner throughout the process.

Qualifications

• 6-9 years leading strategy for major campaigns or clients.
• Strategic thinking: Connect business problems to media opportunities.
• Category understanding: Interpret market, consumer and competitor dynamics.
• Audience thinking: Define growth audiences and behaviour change.
• Data interpretation: Use research and audience data to support strategy.
• Storytelling: Articulate the strategic answer clearly.
• Cross-functional leadership: Guide planners and specialists without doing their roles.
• Measurement logic: Define strategic KPIs and success criteria.

Responsibilities

• Interpret the client brief into a clear media growth challenge.
• Understand category dynamics, competition, brand position and consumer behaviour.
• Define the source of growth: recruit, switch, retain, increase frequency, trade-up or cross-sell.
• Define the strategic audience hypothesis.
• Define the role media must play in solving the business problem.
• Provide the Journey Planner with clear strategic direction.
• Define strategic KPI logic before planning begins.
• Identify strategic implications from PCA for future campaigns.

Skills

Strategic thinking

Category understanding

Audience thinking

Data interpretation

Storytelling

Cross-functional leadership

Measurement logic

Job description

Publicis Groupe Africa in Johannesburg invites a senior strategist to own the strategic media answer: define growth sources, identify audiences and the jobs-to-be-done that media must solve, and establish the guiding principles for how the partnership will grow the business.

You will translate the client brief into a clear growth hypothesis, conduct category and competitive analysis, and define the strategic KPI logic before planning begins, guiding the Journey Planner throughout the process.