Strategic Account Director

Publicis Groupe; Johannesburg; Vor Ort; ZAR 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Publicis Groupe Africa seeks an experienced strategist to own the growth-led media answer, identifying where growth comes from, the audience to prioritise and the principles guiding response. You will translate briefs into a growth challenge and set KPI logic for future campaigns, shaping PCA implications for ongoing client work.

The role reports to Strategy Director and collaborates with the Journey Planner and client leadership to drive strategic direction across major campaigns.

Qualifikationen

• 6-9 years leading strategy for major campaigns or clients.

Aufgaben

• Interpret the client brief into a clear media growth challenge.
• Understand category dynamics, competition, brand position and consumer behaviour.
• Define the source of growth: recruit, switch, retain, increase frequency, trade-up or cross-sell.
• Define the strategic audience hypothesis.
• Define the role media must play in solving the business problem.
• Provide the Journey Planner with clear strategic direction.
• Define strategic KPI logic before planning begins.
• Identify strategic implications from PCA for future campaigns.

Kenntnisse

Strategy leadership

Jobbeschreibung

Company description

Publicis Plus is a newly formed, dedicated client team within Publicis Groupe Africa, partnering with one of the world's leading food and beverage companies. Join us at the start and help shape how a global partnership comes to life in South Africa.

Overview

Reports to

Strategy Director

Dotted line

Client Lead,Journey Planning Lead

Role purpose

Owns the strategic media answer: where growth will come from, what audience or behaviour must change, what JTBD media must solve, and what principles guide the response. Value is in growth logic, category interpretation, competitive understanding and audience prioritisation — not channel planPning or buying.

Scope of role

• Strategic brief interpretation
• Category & competitive analysis
• Growth source definition
• JTBD refinement
• Strategic audience hypothesis
• Strategic media principles
• Strategic KPI logic
• PCA growth interpretation

Core accountabilities

• Interpret the client brief into a clear media growth challenge.
• Understand category dynamics, competition, brand position and consumer behaviour.
• Define the source of growth: recruit, switch, retain, increase frequency, trade-up or cross-sell.
• Define the strategic audience hypothesis.
• Define the role media must play in solving the business problem.
• Provide the Journey Planner with clear strategic direction.
• Define strategic KPI logic before planning begins.
• Identify strategic implications from PCA for future campaigns.

Mandatory artifacts owned

• Strategic Brief Interpretation
• Growth Strategy Canvas
• Category & Competitive Read
• Growth Audience Hypothesis
• Strategic KPI Logic
• Strategic PCA Implications

Converts the client brief into a strategic media challenge.

Defines source of growth, JTBD, behaviour change and strategic focus.

Summarises market, competitor and consumer implications.

Identifies the audience from which growth is expected.

Defines which strategic KPIs matter and why.

Captures what results mean for future strategy.

Decision rights

• Growth source logic
• Strategic JTBD interpretation
• Strategic audience prioritisation
• Media strategy principles
• Strategic KPI rationale
• Strategic implications from PCA

What this role is NOT accountable for

• Building detailed TV, OOH, search, social or programmatic schedules.
• Negotiating with media owners.
• Loading plans into systems.
• Chasing creative assets.
• Reconciling invoices or trafficking campaigns.
• Producing routine weekly reports.

Qualifications

Required competencies

• 6-9 years leading strategy for major campaigns or clients.

Strategic thinking

Connect business problems to media opportunities.

Category understanding

Interpret market, consumer and competitor dynamics.

Audience thinking

Define growth audiences and behaviour change.

Data interpretation

Use research and audience data to support strategy.

Storytelling

Articulate the strategic answer clearly.

Cross-functional leadership

Guide planners and specialists without doing their roles.

Measurement logic

Define strategic KPIs and success criteria.

Additional information

How performance is measured

Strategic quality

Strength and clarity of the Growth Strategy Canvas.

Brief-to-strategy

Reduction in unclear or generic strategic responses.

Client confidence

Client and MD feedback on strategic value.

Handoff quality

Journey Planner acceptance without major rework.

KPI discipline

Strategic KPIs defined before planning starts.

Learning loop

PCA learnings translated into future direction.