Growth Strategy Lead — Media & KPI Clarity

Publicis Groupe Africa Pty Ltd; Durban; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Publicis Groupe Africa Pty Ltd in Durban seeks an experienced Strategy Lead to translate client briefs into growth strategies across media ecosystems. You will shape growth sources, JTBD interpretations, and audience prioritisation, guiding planners and specialists with clear strategic direction.

You will own KPI rationale, category dynamics, and competitive insights to drive measurable outcomes for major campaigns and clients within our Human Experience Agency framework.

Qualifications

• 3–6 years leading strategy for major campaigns or clients.
• Strategic thinking connects business problems to media opportunities.
• Interpret market, consumer and competitor dynamics.
• Define growth audiences and behaviour change.
• Use research and audience data to support strategy.
• Articulate the strategic answer clearly.
• Guide planners and specialists without doing their roles.
• Define strategic KPIs and success criteria.

Responsibilities

• Interpret the client brief into a clear media growth challenge.
• Understand category dynamics, competition, brand position and consumer behaviour.
• Define the source of growth: recruit, switch, retain, increase frequency, trade-up or cross-sell.
• Define the strategic audience hypothesis.
• Define the role media must play in solving the business problem.
• Provide the Journey Planner with clear strategic direction.
• Define strategic KPI logic before planning begins.
• Identify strategic implications from PCA for future campaigns.

Skills

Strategy leadership

Strategic thinking

Category understanding

Audience thinking

Data interpretation

Storytelling

Cross-functional leadership

Measurement logic

Job description

Publicis Groupe Africa Pty Ltd in Durban seeks an experienced Strategy Lead to translate client briefs into growth strategies across media ecosystems. You will shape growth sources, JTBD interpretations, and audience prioritisation, guiding planners and specialists with clear strategic direction.

You will own KPI rationale, category dynamics, and competitive insights to drive measurable outcomes for major campaigns and clients within our Human Experience Agency framework.