Strategic Digital Communications Lead - Flexible Work

Accenture in South Africa; Midrand; On-site; ZAR 700,000 - 1,100,000; Full time

Job summary

Accenture in South Africa is seeking a Digital Communications Strategist to bridge brand strategy and digital execution. You will define the creative direction, shape messaging, and ensure coherence across paid, owned and earned channels.

You will collaborate with creative, media, PR and account teams to turn insights into strategy and measurable impact, balancing culture, technology and platform nuances to deliver impactful digital campaigns.

Qualifications

• ±7 years’ experience in communications strategy, brand strategy, digital strategy or creative agency environments - mandatory.
• Strong grounding in Paid, Owned and Earned media, with a clear point of view on how brand and creativity drive digital impact.
• Proven ability to lead communications strategy that starts with idea and meaning, and then scales across digital platforms.
• Comfortable acting as a senior strategic partner to creative teams, channel specialists and clients.
• Ability to balance cultural intuition and creative ambition with strategic rigour and evidence-based decision-making.
• Excellent structuring, writing and presentation skills.
• Curious by nature; opinionated once informed.
• Enjoys complexity, but obsessed with clarity.
• Collaborative, grounded and low-ego.
• A Marketing or Communications-relevant tertiary qualification - mandatory.

Responsibilities

• Set the overarching digital communications direction across paid, owned and earned channels, grounded in brand strategy and business objectives - not isolated channel activity.
• Translate complex briefs, cultural signals and audience insight into clear communications platforms, strategic intent and messaging hierarchies.
• Anchor channel roles and creative expression across the digital customer journey, ensuring strategic coherence from awareness through to consideration, participation and advocacy.
• Take ownership of the overall communications direction across paid, owned and earned environments, ensuring specialist outputs ladder into a shared creative and strategic narrative.
• Work upstream with creative teams so ideas are conceived with digital behaviours, platform formats and distribution logic in mind - not retrofitted after the fact.
• Orchestrate and collaborate closely with media, social, PR, influencer and community teams; actively challenging, stress-testing and refining thinking to raise the quality of outcomes.
• Have the technical knowledge to work with Paid Media, CVM, SEO and Data specialists to ensure activation of strategy.
• Act as the point of strategic arbitration when trade-offs arise between brand expression, platform constraints and effectiveness goals.

Skills

Digital strategy

Brand strategy

Communications strategy

Education

Marketing or Communications degree

Job description

Accenture in South Africa is seeking a Digital Communications Strategist to bridge brand strategy and digital execution. You will define the creative direction, shape messaging, and ensure coherence across paid, owned and earned channels.

You will collaborate with creative, media, PR and account teams to turn insights into strategy and measurable impact, balancing culture, technology and platform nuances to deliver impactful digital campaigns.