Brand-Driven Digital Communications Strategist

Accenture PLC; Midrand; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Accenture is seeking a Digital Communications Strategist to lead the overarching digital communications direction across paid, owned and earned channels. This role requires shaping creative direction, translating insights into clear messaging, and coordinating with creative, media, PR and data teams to ensure a coherent, high-impact strategy.

Ideal candidates have about 7 years' experience in communications or brand strategy, strong presentation skills, and a track record of delivering across

Qualifications

• ±7 years’ experience in communications strategy, brand strategy, digital strategy or creative agency environments – mandatory.
• Strong grounding in Paid, Owned and Earned media, with a clear point of view on how brand and creativity drive digital impact.
• Excellent structuring, writing and presentation skills.
• Marketing or Communications qualification – mandatory.
• Collaborative, senior strategic partner to creative teams, channel specialists and clients.

Responsibilities

• Set overarching digital communications direction across paid, owned and earned channels grounded in brand strategy and business objectives.
• Translate briefs, cultural signals and audience insight into messaging hierarchies and platforms.
• Anchor channel roles and ensure coherence across the digital customer journey from awareness to advocacy.
• Collaborate with media, social, PR, influencer and data teams; challenge thinking to raise outcomes.
• Work with Paid Media, CVM, SEO and Data specialists to activate strategy and arbitrate trade-offs.

Skills

Brand strategy

Digital strategy

Communications strategy

Writing

Presentations

Cross-functional collaboration

Education

Marketing or Communications degree

Tools

SEO

CVM

Data analysis tools

Job description

Accenture is seeking a Digital Communications Strategist to lead the overarching digital communications direction across paid, owned and earned channels. This role requires shaping creative direction, translating insights into clear messaging, and coordinating with creative, media, PR and data teams to ensure a coherent, high-impact strategy.

Ideal candidates have about 7 years' experience in communications or brand strategy, strong presentation skills, and a track record of delivering across