Strategic Digital Communications Lead - Hybrid & Growth

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible hybrid work

Health, dental, and vision insurance

Growth opportunities

Job summary

Placements24 is seeking a Digital Communications Strategist to drive online presence from Stellenbosch. You will develop and oversee integrated digital strategies to boost brand awareness, engagement, and conversions, leveraging data-driven insights across social media, email, SEO, and paid ads.

You will optimize campaigns, manage content, and stay ahead of trends with analytics tools, contributing to growth in a dynamic academic and business hub.

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Marketing, or a related field.
• Minimum of 5 years of experience in digital marketing and communications strategy.
• Proven expertise in SEO, SEM, social media marketing, and email marketing.

Responsibilities

• Design and implement comprehensive digital communication strategies across multiple platforms.
• Manage and optimize online content, including website copy, blog posts, and social media updates.
• Develop and execute targeted digital advertising campaigns (PPC, social ads).
• Oversee email marketing campaigns, from list management to content creation and analysis.
• Monitor and analyze website traffic, social media engagement, and campaign performance using analytics tools.
• Stay current with digital marketing trends, best practices, and emerging technologies.

Skills

SEO

SEM

Social media marketing

Email marketing

Education

Bachelor's degree in Digital Marketing, Communications, Marketing, or related field

Tools

Google Analytics

Job description

Placements24 is seeking a Digital Communications Strategist to drive online presence from Stellenbosch. You will develop and oversee integrated digital strategies to boost brand awareness, engagement, and conversions, leveraging data-driven insights across social media, email, SEO, and paid ads.

You will optimize campaigns, manage content, and stay ahead of trends with analytics tools, contributing to growth in a dynamic academic and business hub.