Social Media & E-commerce Specialist

Placements24; Mossel Bay; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Performance bonuses

Job summary

Placements24 is partnering with a Mossel Bay-based e-commerce business to recruit a Social Media & E-commerce Specialist. The role focuses on growing online presence, creating engaging content, and optimizing the user experience to drive conversion rates. A hybrid work model offers a mix of remote and office collaboration.

You will analyze performance metrics, stay ahead of trends, and work closely with marketing and product teams to achieve ambitious online growth targets.

Qualifications

• Experience in managing social channels and e-commerce operations.
• Knowledge of current trends, platforms, and best practices.
• Experience with Shopify or WooCommerce and optimization techniques.
• Excellent content creation including copywriting, basic design/video editing.

Responsibilities

• Develop and execute social media strategies to boost engagement and brand visibility.
• Create and manage content across platforms including posts, stories, and videos.
• Monitor channels, respond to comments, and foster community interaction.
• Analyze performance and provide actionable insights and reports.
• Collaborate with e-commerce to optimize product listings and user experience for higher conversions.
• Manage paid social campaigns to drive traffic and sales.

Skills

Social media management

E-commerce operations

Shopify/WooCommerce

Content creation

Analytics

Communication & collaboration

Job description

About the Role

Our client is seeking a dedicated Social Media & E-commerce Specialist to enhance their online presence and drive sales through strategic digital initiatives. This role requires a blend of creativity and analytical skills to manage social media channels, create engaging content, and optimize the e-commerce user experience. You will be responsible for developing and executing campaigns that increase brand awareness, customer engagement, and conversion rates. This is an exciting opportunity for a professional eager to make a tangible impact on a growing e-commerce business, working collaboratively to achieve ambitious online growth targets.

Key Responsibilities

• Develop and execute comprehensive social media marketing strategies to increase brand visibility and customer engagement.
• Create, curate, and manage engaging content for all social media platforms, including posts, stories, and short videos.
• Monitor social media channels, respond to comments and messages, and foster community interaction.
• Analyze social media performance metrics and provide regular reports with actionable insights for improvement.
• Work closely with the e-commerce team to optimize product listings, website content, and user experience to improve conversion rates.
• Manage paid social media advertising campaigns to drive traffic and sales.

Requirements

• Proven experience in social media management and e-commerce operations.
• Strong understanding of current social media platforms, trends, and best practices.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and optimization techniques.
• Excellent content creation skills, including copywriting and basic graphic design/video editing.
• Analytical mindset with experience using social media analytics and website data.
• Strong communication and collaboration skills.

Benefits

• Competitive salary and potential for performance bonuses.
• Hybrid work model offering a blend of remote and office-based work.
• Significant opportunities for professional development and career advancement.
• Exposure to all facets of a growing e-commerce business.
• A dynamic and supportive team culture.