Social Media Content Strategist - E-commerce Focus

Placements24; LegKraal Gate; Hybrid; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary and benefits

Professional development opportunities

Job summary

Placements24 seeks a creative Social Media Content Strategist to lead content initiatives for an e-commerce client. You will define pillars, plan calendars, and create platform-optimized content to grow brand visibility and drive sales.

The ideal candidate has 5+ years in content strategy or digital marketing with a proven track record in e-commerce. This fully remote role offers flexibility and a strong emphasis on storytelling and data-driven results.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in content strategy or digital marketing with an e-commerce focus.
• Proven ability to develop and execute social media content strategies that drive engagement and conversions.
• Strong understanding of social media platforms, their algorithms, and audience behaviors.
• Excellent copywriting and editing skills with a storytelling flair.
• Experience with content management systems and social media management tools.
• Data analysis skills to translate insights into content recommendations.
• Excellent project and time management with ability to work independently in a remote setting.

Responsibilities

• Develop and implement a comprehensive social media content strategy aligned with the client's e-commerce goals and brand voice.
• Define content pillars, themes, and formats across various social media platforms (e.g., Instagram, TikTok, Facebook, Pinterest).
• Plan and manage the social media content calendar, ensuring a consistent flow of engaging content.
• Oversee the creation of high-quality visual and written content, collaborating with designers, copywriters, and videographers.
• Ensure all content is optimized for each specific social media platform and adheres to best practices.
• Analyze content performance metrics to identify what resonates with the audience and inform future content development.
• Stay ahead of emerging content trends, viral formats, and platform changes relevant to e-commerce.
• Collaborate with the marketing and product teams to align content with promotional activities and product launches.
• Monitor social media conversations and identify opportunities for content-driven engagement.

Skills

Copywriting

Editing

Storytelling

Data analysis

Project management

Time management

Communication

Remote collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Content management systems

Social media management tools

Job description

About the Role

Our client, a leading e-commerce innovator, is seeking a creative and strategic Social Media Content Strategist to spearhead content initiatives. This role is instrumental in developing and executing compelling content strategies across social media platforms that enhance brand visibility, drive engagement, and support sales objectives for the e-commerce business. You will be responsible for defining content pillars, planning content calendars, and ensuring the creation of high-quality, platform-optimized content. This position is fully remote, providing the ultimate flexibility to work from anywhere. The ideal candidate is a visionary storyteller with a deep understanding of social media trends, audience behavior, and the e-commerce landscape. If you are passionate about crafting engaging narratives and driving results through content, this is an exceptional opportunity.

Key Responsibilities

• Develop and implement a comprehensive social media content strategy aligned with the client's e-commerce goals and brand voice.
• Define content pillars, themes, and formats across various social media platforms (e.g., Instagram, TikTok, Facebook, Pinterest).
• Plan and manage the social media content calendar, ensuring a consistent flow of engaging content.
• Oversee the creation of high-quality visual and written content, collaborating with designers, copywriters, and videographers.
• Ensure all content is optimized for each specific social media platform and adheres to best practices.
• Analyze content performance metrics to identify what resonates with the audience and inform future content development.
• Stay ahead of emerging content trends, viral formats, and platform changes relevant to e-commerce.
• Collaborate with the marketing and product teams to align content with promotional activities and product launches.
• Monitor social media conversations and identify opportunities for content-driven engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content strategy, social media marketing, or digital marketing, with a strong e-commerce focus.
• Proven ability to develop and execute successful social media content strategies that have driven engagement and conversions.
• Excellent understanding of social media platforms, their algorithms, and audience behaviors.
• Strong copywriting and editing skills, with a creative flair for storytelling.
• Experience with content management systems and social media management tools.
• Proficiency in data analysis and the ability to translate insights into content recommendations.
• Highly organized with excellent project management and time management skills.
• Ability to work independently and collaboratively in a fully remote setting.
• A portfolio showcasing successful content strategies and campaigns is highly desirable.

Benefits

• Fully remote position offering exceptional flexibility and work-life balance.
• Highly competitive salary and benefits package.
• Opportunity to shape the content vision for a leading e-commerce brand.
• Direct impact on brand perception and customer engagement metrics.
• Collaborative and innovative remote work environment.
• Continuous learning and professional development opportunities.
• Be part of a forward-thinking company at the forefront of digital commerce.