Social Media Content Creator (Hybrid)

Placements24; Kempton Park; Hybrid; ZAR 201,000 - 312,000; Full time

Job summary

Placements24 is seeking a Social Media Content Creator to join a dynamic fashion retailer in a hybrid role, blending remote work with in-office collaboration at a Gauteng location. You will craft visual stories, captions, and campaigns to boost brand visibility and customer engagement across Instagram, Facebook, and TikTok.

Ideal candidates have a strong portfolio, proficiency with Adobe Creative Suite or Canva, and a flair for photography, videography, and copywriting.

Qualifications

• Proven experience as Social Media Content Creator with a strong portfolio.
• Proficiency with Adobe Creative Suite, Canva or similar tools.
• Excellent photography and videography skills with good lighting/composition.
• Strong copywriting and editing skills for varied platforms.
• Familiarity with scheduling and analytics tools.
• Interest in fashion and e-commerce trends.
• Able to work independently and in a hybrid team.
• Excellent communication and organizational skills.
• Willing to commute to Tembisa, Gauteng for in-office work.

Responsibilities

• Create compelling visual content (photos, videos, graphics, Reels, Stories) for Instagram, Facebook, and TikTok.
• Write engaging platform-appropriate captions and copy for posts.
• Plan and schedule content in advance using scheduling tools.
• Monitor trends, user-generated content and engagement opportunities.
• Collaborate with marketing on content strategy and campaigns.
• Assist in organizing photoshoots and video productions for assets.
• Engage with followers by responding to comments and messages on-brand.
• Analyze content performance and provide feedback to optimize future content.
• Stay up-to-date with the latest social media trends and best practices.
• Ensure content adheres to brand guidelines and maintains a consistent visual identity.

Skills

Social media content creation

Copywriting

Photography

Videography

Content planning

Platform optimization

Analytics

Story/Reels production

Education

Marketing or Design qualification

Tools

Adobe Photoshop

Premiere Pro

Canva

Job description

About the Role

Our client, a dynamic and expanding fashion retailer, is looking for a creative and energetic Social Media Content Creator to join their marketing team. This role offers a hybrid work model, blending remote flexibility with essential in-office collaboration at our Tembisa, Gauteng location. You will be responsible for conceptualizing, producing, and publishing engaging content across our client's social media platforms to enhance brand visibility and drive customer interaction. This is an exciting opportunity for a visual storyteller with a passion for fashion and a knack for capturing attention in the digital space. The successful candidate will contribute to developing a vibrant online community, showcasing new collections, and promoting special offers. We are seeking an individual who is proactive, detail-oriented, and possesses a strong aesthetic sense, eager to make a significant impact on our client's brand presence. The hybrid nature of this role allows for focused individual work at home and collaborative brainstorming and content creation sessions within the office environment, ensuring a balanced and productive workflow. You will work closely with the marketing manager to align content with brand guidelines and campaign objectives.

Key Responsibilities

• Create compelling and high-quality visual content (photos, videos, graphics, Reels, Stories) for social media platforms including Instagram, Facebook, and TikTok.
• Write engaging and platform-appropriate captions and copy for all social media posts.
• Plan and schedule social media content in advance using scheduling tools.
• Monitor social media channels for trends, user-generated content, and engagement opportunities.
• Collaborate with the marketing team on content strategy and campaign ideation.
• Assist in organizing and executing photoshoots and video productions for social media assets.
• Engage with followers by responding to comments and messages in a timely and on-brand manner.
• Analyze content performance and provide feedback to optimize future content creation.
• Stay up-to-date with the latest social media trends, features, and best practices in content creation.
• Ensure all content adheres to brand guidelines and maintains a consistent visual identity.

Requirements

• Proven experience as a Social Media Content Creator or similar role, with a strong portfolio showcasing creative social media content.
• Proficiency in using content creation tools such as Adobe Creative Suite (Photoshop, Premiere Pro), Canva, or similar.
• Excellent photography and videography skills, with an understanding of lighting and composition.
• Strong copywriting and editing skills with an ability to adapt tone and style for different platforms.
• Familiarity with social media scheduling and analytics tools.
• A good understanding of fashion and e-commerce trends.
• Ability to work effectively both independently and as part of a collaborative team in a hybrid setting.
• Excellent communication and organizational skills.
• Must be based in or willing to commute to Tembisa, Gauteng for in-office requirements.
• A relevant qualification in Marketing, Design, or a related field is advantageous.

Benefits

This role offers a competitive salary, opportunities for professional growth, and the chance to be part of a creative and energetic team. Enjoy the flexibility of a hybrid work arrangement, combining remote work with in-office collaboration. Our client provides a supportive work environment where your creativity is valued, and you can contribute directly to brand success. Experience the excitement of the fashion retail industry with a company that is invested in its employees' development and well-being.