Social Media & Communications Specialist

HAZENDAL WINE ESTATE; Stellenbosch; On-site; ZAR 320,000 - 460,000; Full time

Job summary

Hazendal Wine Estate is seeking a passionate Social Media & Communications Coordinator to grow our digital presence across Hazendal Wine Estate, Hazendal Golf and Hazendal Wonderdal. This hands-on role suits someone who can develop creative ideas, write compelling content and coordinate shoots.

You will manage day-to-day social media, content calendars, email campaigns, CMS updates and paid campaigns, working closely with the Creative Consultant and Design Team.

Qualifications

• Diploma or degree in Marketing, Communications, Journalism, Digital Media or a related field.
• 2–3 years' proven experience in social media, digital marketing, communications or a similar role.
• Experience managing social media platforms, content calendars and digital campaigns.
• Experience managing paid advertising campaigns across Meta, Google and/or LinkedIn.
• Excellent copywriting, editing and proofreading skills.
• Strong understanding of social media platforms, trends and best practices.

Responsibilities

• Manage Hazendal's day-to-day social media presence across Instagram, Facebook and LinkedIn.
• Develop and execute social media content plans and campaign calendars.
• Create and coordinate digital content, including copywriting and video concepts.
• Schedule and publish content, ensuring timely delivery per campaigns.
• Coordinate photo and video shoots, including briefs and on-site coordination.
• Develop and execute email marketing campaigns and CMS updates.
• Manage Google Business Profiles, ensuring accuracy of information.
• Plan, implement and optimise paid digital campaigns across Meta, Google and LinkedIn.
• Monitor campaign performance and provide insights for weekly reporting.
• Analyse digital data and suggest improvements to boost engagement and ROI.

Skills

Social media

Content calendars

Paid campaigns

Copywriting

Analytics

SEO basics

CMS platforms

Email marketing

Team collaboration

Education

Marketing degree

Tools

Meta Business Suite

GA4

Google Business Profile

CRM systems

CMS platforms

Figma

Monday.com

Google Workspace

Microsoft 365

Job description

Hazendal Wine Estate is seeking a passionate Social Media & Communications Coordinator to grow our digital presence across Hazendal Wine Estate, Hazendal Golf and Hazendal Wonderdal. This hands-on role suits someone who can develop creative ideas, write compelling content and coordinate shoots.

You will manage day-to-day social media, content calendars, email campaigns, CMS updates and paid campaigns, working closely with the Creative Consultant and Design Team.