Digital Creative & Social Media Specialist

HotelJobs; Oos-Kaap; On-site; ZAR 279,000 - 324,000; Full time

Benefits offered by this job

Travel expenses covered

Job summary

HotelJobs in Port Elizabeth is seeking a digitally savvy Digital Creative & Social Media Specialist to lead multi-brand campaigns. You will craft visual concepts, design across digital and print, and manage social platforms with a focus on storytelling and engagement.

The role requires a strong eye for design, proficiency in design software, and ability to analyze content performance. Travel and occasional weekend work are expected, with a salary of R25 000–R29 000 per month.

Qualifications

• Relevant qualification or proven experience in graphic design, digital marketing or social media.
• Strong design skills and proficiency in design software.
• Demonstrable experience across Instagram, Facebook, TikTok and LinkedIn.
• Strong written and visual communication skills.
• Understanding of digital marketing principles and analytics.
• Valid driver’s licence and reliable vehicle.
• Willingness to travel and work occasional weekends.

Responsibilities

• Creative & Graphic Design: develop visual concepts and assets across brands.
• Social Media & Content Creation: manage platforms and create engaging content across formats.
• Photography & Videography: identify authentic content opportunities and edit assets.
• Digital Innovation: explore AI tools and new trends to boost output.
• Website & Digital Marketing: assist with updating site content, imagery and promotions.

Skills

Graphic design

Digital marketing

Social media management

Content creation

Storytelling

Analytics interpretation

Branding

Video editing

Creative writing

Attention to trends

Education

Graphic design or digital marketing qualification

Tools

Adobe Creative Suite

CMS

AI tools

SEO basics

Email marketing tools

Video editing software

Job description

Location: Port Elizabeth / Gqeberha, Eastern Cape. Start Date: Beginning October 2026 (flexible for the ideal candidate). Salary: R25 000 – R29 000 per month (based on experience). Travel: Out‑of‑town travel required; all travel expenses covered by the company.

A leading hospitality group in Port Elizabeth is searching for a digitally savvy, creative and forward‑thinking Digital Creative & Social Media Specialist to join their Marketing & Sales team. This is not a “fill the calendar and post” role. We’re looking for someone who can bring brands to life digitally — someone who understands how to create content that captures attention, tells a story, inspires desire and drives engagement.

What You’ll Do

• Creative & Graphic Design
  • Develop visual concepts and creative assets across multiple brands
  • Design artwork for digital campaigns, print collateral, promotions and presentations
  • Maintain brand consistency while keeping content fresh and contemporary
  • Adapt creative for various platforms and formats
• Social Media & Content Creation
  • Manage and grow Instagram, Facebook, TikTok, LinkedIn and emerging platforms
  • Create engaging digital content — static, video, reels, stories and more
  • Build content calendars around seasons, events, promotions and experiences
  • Write compelling captions, headlines and digital copy
  • Use insights and analytics to refine and improve content performance
  • Stay ahead of trends, algorithms and best practices
• Photography & Videography
  • Identify opportunities for authentic, spontaneous content
  • Edit and repurpose content for multiple digital platforms
• Digital Innovation
  • Explore new AI tools, technologies and digital trends
  • Introduce fresh ideas to enhance marketing output and efficiency
• Website & Digital Marketing
  • Assist with updating website content, imagery and promotions
  • Support email marketing, CRM communications and digital campaigns
  • Ensure digital content aligns with brand positioning

Who We’re Looking For

• A candidate who is:
  • Naturally creative with a strong visual eye
  • Digitally curious and passionate about social media and emerging trends
  • Confident creating both static and video content
  • Proactive; energetic and full of ideas
  • Commercially minded with an understanding of how content drives business
  • Organised and able to manage multiple brands and deadlines
  • Passionate about hospitality, travel, lifestyle, food, wildlife and experiences
  • Comfortable experimenting, testing and learning new tools
  • Collaborative and team‑oriented
• Requirements:
  • Relevant qualification or proven experience in graphic design, digital marketing or social media
  • Strong design skills and proficiency in design software
  • Demonstrable experience across Instagram, Facebook, TikTok and LinkedIn
  • Strong written and visual communication skills
  • Understanding of digital marketing principles and analytics
  • Valid driver’s licence and reliable vehicle
  • Willingness to travel and work occasional weekends
• Advantageous:
  • Hospitality/tourism/lifestyle brand experience
  • Experience with AI creative tools
  • Basic website CMS, SEO and email marketing knowledge
  • Experience with paid social media advertising

What Success Looks Like

Your digital content makes people stop scrolling, discover the properties, imagine themselves there — and ultimately want to book. Your role is for someone who doesn’t ask: “What should we post today?” but instead asks: “What can we create that people haven’t seen before?”