Social Media Analyst

Placements24; Stellenbosch; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Fully remote position

Flexible work schedule

Growth opportunities

Access to analytics tools

Job summary

Placements24 is seeking a data-driven Social Media Analyst to join our team remotely. You will track, measure, and analyze performance across platforms, translating data into actionable recommendations to optimize campaigns and inform social media strategy.

You will develop dashboards and reports, measure KPIs, and provide insights into audience behavior and content effectiveness, enabling data-driven decisions for our e-commerce brand.

Qualifications

• Experience as a Social Media Analyst or data-focused role with social metrics.
• Proficiency with analytics tools: Google Analytics, Sprout Social, Brandwatch, and platform-native analytics.
• Strong analytical skills and ability to translate data into insights.
• Experience creating clear, concise reports and dashboards.
• Familiarity with e-commerce and social media marketing principles.

Responsibilities

• Collect and analyze social media data to measure campaign effectiveness and ROI.
• Develop dashboards and reports tracking KPIs like engagement, reach, conversions, sentiment.
• Identify trends and insights to inform strategic decisions and optimization.
• Conduct audience analysis to understand demographics, interests and online behavior.
• Provide actionable recommendations for content strategy and platform utilization.
• Monitor competitor activity and benchmark performance against industry standards.

Skills

Social Media Analytics

Data Analysis

Reporting

Tools

Google Analytics

Sprout Social

Brandwatch

Job description

About the Role

Our client is seeking a data-driven and analytical Social Media Analyst to join their team remotely. You will be responsible for tracking, measuring, and analyzing the performance of our social media campaigns and content across all platforms. Your insights will be crucial in informing our social media strategy, optimizing campaigns for better results, and understanding audience behavior. This role is ideal for a meticulous individual who can translate complex data into actionable recommendations to enhance our e-commerce brand's online presence and engagement, working independently from anywhere.

Key Responsibilities

• Collect and analyze social media data from various platforms and tools to measure campaign effectiveness and ROI.
• Develop and maintain dashboards and reports that track key performance indicators (KPIs) such as engagement, reach, conversions, and sentiment.
• Identify trends, patterns, and insights in social media data to inform strategic decisions and campaign optimization.
• Conduct audience analysis to better understand demographics, interests, and online behavior.
• Provide actionable recommendations for content strategy, campaign improvements, and platform utilization based on data insights.
• Monitor competitor social media activities and benchmark our performance against industry standards.

Requirements

• Proven experience as a Social Media Analyst , Data Analyst, or similar role with a focus on social media metrics.
• Proficiency with social media analytics tools (e.g., "Google Analytics", "Sprout Social", "Brandwatch", native platform analytics).
• Strong analytical skills and the ability to interpret complex data sets and generate meaningful insights.
• Excellent reporting skills, with the ability to create clear and concise summaries of findings.
• Familiarity with social media marketing principles and e-commerce best practices.
• Ability to work independently, manage time effectively, and meet reporting deadlines in a remote setting.

Benefits

• Competitive salary and potential for performance bonuses.
• Fully remote position, offering flexibility and work-life balance.
• Opportunities for professional growth and development in data analytics and digital marketing.
• Access to advanced analytics tools and resources.
• A culture that values data-driven decision-making and innovation.