SEO Specialist - Centurion

Ad Talent Africa; Centurion; On-site; ZAR 334,800 - 558,000; Full time

Job summary

Ad Talent Africa seeks an SEO Specialist in Centurion to lead organic growth initiatives through technical SEO and GEO strategies. The ideal candidate will possess a Bachelor’s degree and have over 5 years of SEO experience. Responsibilities include managing SEO strategies, collaborating with content teams, and utilizing various SEO tools. Strong skills in data analysis, content structure, and awareness of AI influences are needed. This role offers an opportunity to innovate and enhance user experience across digital properties.

Qualifications

• 5+ years of experience in SEO and content.
• Strong writing and editing skills with an understanding of content structure.
• Awareness of how AI tools influence content.
• Experience optimizing content for AI-driven search engines and voice.

Responsibilities

• Lead SEO strategy and technical execution.
• Manage website content strategy and website management.
• Collaborate with content creators and designers for SEO alignment.
• Conduct data analysis and reporting on SEO performance.
• Drive AI and search innovations.

Skills

SEO tools proficiency

Data analysis skills

Writing and editing skills

Technical SEO knowledge

Experience with CMS platforms

Education

Bachelor’s degree in Marketing, Communications, or related

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Excel

Job description

Who are we:

A leading insurance company

Who are we looking for:

We are seeking a forward-thinking and detail-oriented SEO Specialist to lead our organic growth initiatives. This role blends technical SEO and GEO strategy and AI-driven search optimization. The ideal candidate will have a strong grasp of search engine mechanics, structured content and performance analytics, with the ability to implement and manage SEO and GEO strategies that improve discoverability and user experience across our digital properties.

What will you do:

• SEO Strategy and technical execution
• Website content strategy and website management
• Collaborate with content creators and designers to ensure all content aligns with SEO and GEO best practices and technical requirements
• AI and search innovation
• Data analysis and reporting

What will you need:

• Bachelor’s degree in Marketing, Communications, Journalism, or related
• 5+ years of experience in SEO and content
• Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog)
• Strong writing and editing skills with an understanding of content structure
• Experience with CMS platforms and technical SEO
• Strong working knowledge of Excel (pivot tables, formulas, data visualisation)
• Awareness of how AI tools (e.g., ChatGPT, Gemini, Claude) influence content

Preferred:

• Google Analytics or SEO
• Experience optimising content for AI-driven search engines and voice
• Familiarity with HTML/CSS
• Experience with AI content tools (e.g., Surfer SEO, Clearscope, Jasper, Frase)
• Understanding of E-E-A-T in the context of AI ranking
• Familiarity with marketing automation tools and CRM