SEO Specialist

Placements24; East London; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Certifications support

Professional development opportunities

Job summary

Placements24 is seeking a data-driven SEO Specialist to boost online visibility from Queenstown. You will improve organic search performance through keyword research, technical audits, on‑page and off‑page optimization, and performance monitoring to grow qualified traffic and leads.

This role offers a hybrid work model, a competitive salary, and opportunities to earn SEO and digital marketing certifications within a collaborative team.

Qualifications

• Bachelor's degree or equivalent practical experience.
• Proven experience as an SEO Specialist or similar role.
• Proficiency with SEO tools (GA, GSC, SEMrush, Ahrefs).
• Experience with on-page, off-page and technical SEO.
• Strong analytical and reporting skills.

Responsibilities

• Conduct comprehensive keyword research and competitive analysis to identify opportunities for SEO growth.
• Implement on-page optimization strategies, including meta tags, content improvements, and internal linking.
• Develop and execute off-page SEO strategies to build backlinks and improve domain authority.
• Perform technical SEO audits and implement changes to improve crawlability and site speed.
• Monitor key SEO metrics using analytics tools and provide actionable insights.

Skills

Keyword research

Analytics

SEO tools

Technical SEO

Content optimization

Reporting

Education

Bachelor's degree in Marketing, CS, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a data-driven and analytical SEO Specialist to enhance their online visibility and organic search performance from Queenstown . This role is dedicated to improving search engine rankings, driving qualified traffic, and increasing organic leads through strategic implementation of SEO best practices. You will conduct in-depth keyword research, perform technical SEO audits, optimize on-page and off-page elements, and monitor performance to achieve significant growth in organic search visibility. This position offers a great opportunity to specialize in search engine optimization within a supportive team environment.

Key Responsibilities

• Conduct comprehensive keyword research and competitive analysis to identify opportunities for SEO growth.
• Implement on-page optimization strategies, including meta tag optimization, content improvement, and internal linking.
• Develop and execute an off-page SEO strategy, focusing on building high-quality backlinks and improving domain authority.
• Perform technical SEO audits and implement necessary website changes to improve crawlability, indexability, and site speed.
• Monitor and report on key SEO metrics using tools like Google Analytics, Google Search Console, and SEMrush, providing insights and recommendations.
• Stay up-to-date with the latest search engine algorithms and SEO trends to ensure strategies remain effective.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent practical experience.
• Proven experience as an SEO Specialist or similar role with a strong understanding of search engine algorithms.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Experience with both on-page and off-page SEO techniques, as well as technical SEO.
• Strong analytical skills and the ability to interpret data to drive SEO strategy.
• Excellent written communication skills for content optimization and reporting.

Benefits

• Competitive annual salary with performance-based recognition.
• Hybrid work model providing a blend of office and remote flexibility.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and certifications in SEO and digital marketing.
• A collaborative work environment focused on achieving measurable online growth.