SEO Analyst

Placements24; East London; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Hybrid work model

Professional development

Collaborative team environment

Job summary

Placements24 is seeking a detail-oriented SEO Analyst to join our marketing team in Queenstown. You will drive organic traffic through keyword research, audits, and best practices while collaborating with content writers to optimize on-page elements.

In this hybrid role, you will monitor rankings and site performance across analytics platforms, stay updated on search engine changes, and translate data into actionable improvements for our digital presence.

Qualifications

• Proven experience as an SEO Analyst, SEO Specialist, or similar role.
• In-depth knowledge of SEO principles, keyword research, and on-page/off-page optimization techniques.

Responsibilities

• Conduct comprehensive keyword research and analysis to identify relevant opportunities for content and optimization.
• Monitor website rankings, traffic, and user behavior using SEO tools and analytics platforms.
• Develop and implement strategies to improve organic search rankings and drive qualified traffic.
• Create SEO-focused content briefs and collaborate with content writers to ensure content meets optimization standards.
• Stay current with search engine algorithm updates and industry best practices.

Skills

SEO experience

Keyword research

Analytics interpretation

Communication skills

Technical SEO

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is looking for a detail-oriented SEO Analyst to join their marketing team in Queenstown . This role is crucial for improving our website's visibility and driving organic traffic through strategic search engine optimization. You will be responsible for conducting in-depth keyword research, analyzing website performance, identifying optimization opportunities, and implementing SEO best practices. This position offers a great opportunity to work within a collaborative marketing environment and make a tangible impact on our online presence.

Key Responsibilities

• Conduct comprehensive keyword research and analysis to identify relevant opportunities for content and optimization.
• Perform on-page and off-page SEO audits to identify technical issues and areas for improvement.
• Monitor website rankings, traffic, and user behavior using SEO tools and analytics platforms.
• Develop and implement strategies to improve organic search rankings and drive qualified traffic.
• Create SEO-focused content briefs and collaborate with content writers to ensure content meets optimization standards.
• Stay current with search engine algorithm updates and industry best practices.

Requirements

• Proven experience as an SEO Analyst, SEO Specialist, or similar role.
• In-depth knowledge of SEO principles, keyword research, and on-page/off-page optimization techniques.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Understanding of technical SEO aspects, including site speed, mobile-friendliness, and schema markup.
• Excellent written and verbal communication skills.

Benefits

• Competitive annual salary.
• Comprehensive health and wellness benefits.
• Hybrid work model offering flexibility.
• Opportunities for professional development and certifications.
• A collaborative and supportive team environment focused on digital growth.