SEO Manager, Urgent Care (Remote, Westville)

Blacksmith Agency; KwaZulu-Natal; Remote; ZAR 985,000 - 1,478,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency, an AI-first digital agency, is seeking an SEO Manager for urgent care client portfolios. You will own the technical roadmap, role in content priorities, and the ranking story when clients ask what moved.

You will lead technical SEO, keyword strategy, on-page optimization, and local/multi-location SEO, coordinating with writers and AI to deliver drafts and measurable results for US, Canada, and South Africa clients.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• SEO for multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO roadmap for urgent care client sites.
• Oversee keyword strategy and on-page optimization with writers.
• Improve AI-assisted content drafts and SEO outputs.
• Manage local search and multi-location SEO.
• Provide GA4 and Search Console reporting and quarterly roadmaps.

Skills

SEO strategy

Technical SEO

Content optimization

Client communication

Tools

GA4

Screaming Frog

Ahrefs/SEMrush

Search Console

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.