SEO Manager, Urgent Care (Remote, Fourways)

Blacksmith Agency; Randburg; Remote; ZAR 985,000 - 1,642,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager for urgent care accounts. You will own the technical roadmap, set content priorities with writers and AI, and drive rankings across multi-location sites while engaging with US clients on live calls.

You will coordinate keyword strategy, on-page optimization, and local search efforts, with a focus on delivering measurable GA4 and Search Console insights for quarterly client roadmaps.

Qualifications

• 3+ years hands-on SEO, conducting audits and fixes personally.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• SEO for multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Lead keyword strategy, on-page optimization and content priorities with writers and AI.
• Improve visibility in AI search alongside classical organic results.
• Manage local search and multi-location SEO where needed.
• Provide GA4 and Search Console reporting and quarterly roadmaps.

Skills

SEO

Audits & fixes

Agency experience

Client communication

Tools

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.