SEO Manager, Urgent Care (Remote, Cape Town)

Blacksmith Agency; Cape Town; Remote; ZAR 985,000 - 1,642,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Manager for Urgent Care clients. You will own the technical roadmap, content priorities, and the ranking story for client questions.

You will lead on-site and remote collaboration with writers and AI to deliver audits, optimize for Google AI Overviews and traditional results, and manage multi-location SEO across client sites.

Qualifications

• 3+ years hands-on experience in SEO, including audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients simultaneously.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO, crawl, indexation, site speed, schema and site architecture.
• Define keyword strategy, on-page optimization, and content priorities with writers.
• Improve visibility in AI search and traditional organic results for clients.
• Develop links, local search, and multi-location SEO as needed.
• Provide GA4 and Search Console reporting and quarterly roadmaps.

Skills

Technical SEO

Agency experience

English communication

Multi-location SEO

Tools

Screaming Frog

Ahrefs

Semrush

Google Search Console

GA4

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.