SEO Lead – Roofing (Remote, Multi-Location)

Blacksmith Agency LLC; Randburg; Remote; ZAR 985,000 - 1,478,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager, Roofing to own search strategy for a portfolio of roofing clients across multiple markets. You will shape technical roadmaps, content priorities and the overall ranking narrative when clients ask what moved.

You will be the strategic voice at the table, making calls that drive performance. You will lead technical SEO, keyword strategy and on-page optimization with writers and AI, while coordinating links, local search and multi-location SEO.

Qualifications

• 3+ years hands-on in SEO with audits and fixes
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls
• SEO for roofing or multi-location businesses is a strong plus

Responsibilities

• Own Technical SEO: crawl, indexation, site speed, schema and site architecture
• Define keyword strategy, on-page optimization and content priorities with writers/AI
• Improve visibility in Google AI Overviews, ChatGPT and Perplexity alongside classic results
• Manage links, local search and multi-location SEO for clients
• Provide GA4/Search Console reporting and quarterly roadmaps for each client

Skills

SEO

Search Console

GA4

Screaming Frog

Ahrefs/SEMrush

Agency experience

English communication

Tools

Screaming Frog

Ahrefs/SEMrush

Job description

Blacksmith Agency is seeking an SEO Manager, Roofing to own search strategy for a portfolio of roofing clients across multiple markets. You will shape technical roadmaps, content priorities and the overall ranking narrative when clients ask what moved.

You will be the strategic voice at the table, making calls that drive performance. You will lead technical SEO, keyword strategy and on-page optimization with writers and AI, while coordinating links, local search and multi-location SEO.