SEO Manager, Roofing (Remote, Rosebank)

Blacksmith Agency LLC; Rosebank; Remote; ZAR 985,000 - 1,478,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Manager (Roofing) to own search strategy for multiple roofing clients. You’ll drive technical SEO, keyword priorities, and content direction with writers and AI, delivering measurable improvements across markets.

You’ll report on GA4 and Search Console, manage multi-location SEO, and coordinate with US, Canada and SA clients on live calls. This remote role requires strong English and agency experience.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs/SEMrush.
• Agency experience across multiple clients.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, architecture.
• Define keyword strategy and on-page optimization with writers/AI.
• Develop content priorities and AI-assisted drafts.
• Lead local search and multi-location SEO for roofing clients.
• Provide GA4/Search Console reporting and quarterly roadmaps.

Skills

SEO audits

GA4

Screaming Frog

Ahrefs/SEMrush

Agency experience

English fluency

Multi-location SEO

Tools

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Roofing you own search for a book of roofing clients (roofing contractors operating across several markets): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for roofing or similar multi-location businesses is a strong plus.