SEO Manager, Roofing (Remote, Bryanston)

Blacksmith Agency LLC; Randburg; Remote; ZAR 985,000 - 1,478,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager, Roofing to own search strategy for a portfolio of roofing clients across multiple markets. You will shape technical roadmaps, content priorities and the overall ranking narrative when clients ask what moved.

You will be the strategic voice at the table, making calls that drive performance. You will lead technical SEO, keyword strategy and on-page optimization with writers and AI, while coordinating links, local search and multi-location SEO.

Qualifications

• 3+ years hands-on in SEO with audits and fixes
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls
• SEO for roofing or multi-location businesses is a strong plus

Responsibilities

• Own Technical SEO: crawl, indexation, site speed, schema and site architecture
• Define keyword strategy, on-page optimization and content priorities with writers/AI
• Improve visibility in Google AI Overviews, ChatGPT and Perplexity alongside classic results
• Manage links, local search and multi-location SEO for clients
• Provide GA4/Search Console reporting and quarterly roadmaps for each client

Skills

SEO

Search Console

GA4

Screaming Frog

Ahrefs/SEMrush

Agency experience

English communication

Tools

Screaming Frog

Ahrefs/SEMrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Roofing you own search for a book of roofing clients (roofing contractors operating across several markets): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for roofing or similar multi-location businesses is a strong plus.