SEO and Paid Media Specialist

Leather Gallery; Durban; On-site; ZAR 223,200 - 334,800; Full time

Job summary

A luxury home décor store is seeking a hands-on Paid Media Specialist to enhance its digital marketing presence. The ideal candidate has proven experience in managing Meta Ads, Google Ads, and TikTok Ads, with a strong understanding of campaign optimization and reporting. Responsibilities include managing budgets, linking online clicks to in-store sales, and contributing to SEO efforts. Candidates should have a solid background in digital advertising and familiarity with Shopify.

Qualifications

• Proven experience running Meta Ads, Google Ads, and TikTok Ads.
• Strong understanding of campaign structures and reporting metrics.
• Working knowledge of pixels and conversion tracking.

Responsibilities

• Manage digital advertising budgets effectively.
• Link online clicks to offline sales using tracking methods.
• Contribute to SEO efforts and keyword research.

Skills

Meta Ads

Google Ads

Bing/Microsoft Ads

TikTok Ads

SEO

AI-driven advertising tools

Tools

Shopify

Job description

Leather Gallery, a luxury home furniture and décor store, is seeking a hands-on SEO and Paid Media Specialist to join our marketing team. This role is ideal for someone who can work independently, manage budgets confidently, and report on performance with strong metric discipline.

CVs and portfolios can be emailed to [e-mail]

Key requirements:

·Proven experience running Meta Ads, Google Ads (incl. Performance Max), Bing/Microsoft Ads, and TikTok Ads

·Strong understanding of campaign structures, optimisation, testing, and reporting (ROAS, CAC, MER, attribution, etc.)

·Working knowledge of pixels, conversion tracking, and attribution

·Specifically, we want someone who can help us improve tracking and measurement so we can link Shopify online clicks to offline/in-store sales, where possible (via offline conversion tracking / event matching / integrations)

·Up to date with the latest AI-driven advertising tools and platform best practices (PMax structures, creative testing, automated bidding strategies, audience signals, etc.)

·Able to contribute to SEO and leverage AI tools to assist with keyword research, content improvements, and optimisation recommendations

·Comfortable working in the Shopify backend, with enough website/UI understanding to guide improvements and support basic site builds/updates

Please include in your application:

·Examples of accounts managed (budget ranges, channels, industries)

·Results achieved (case studies preferred)

• ·Any Shopify and SEO experience, with examples or links if available