Senior Social Media Strategy Lead (Remote)

Placements24; Stellenbosch; Hybrid; ZAR 450,000 - 550,000; Full time

Benefits offered by this job

Remote work flexibility

Performance bonuses

Profit sharing

Comprehensive health and wellness

Generous vacation and time off

Professional development opportunities

Access to cutting-edge social media工具

Job summary

WhatJobs Direct is seeking an experienced Senior Social Media Marketing Manager based in Stellenbosch, Western Cape. You will lead the brand’s social media voice, develop strategies, and collaborate with marketing and product teams to drive engagement and measurable results.

The role requires 6+ years in social media marketing, strong analytical skills, and proficiency with Hootsuite, Sprout Social, and analytics tools. Remote-friendly with a focus on winelands brand presence.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 6+ years in social media marketing with a proven track record of managing campaigns.
• Experience across Facebook, Instagram, LinkedIn, Twitter, TikTok.
• Proficient with social management tools and analytics platforms.
• Strong copywriting and editing skills.
• Data-driven with SEO understanding for social.
• Remote-friendly and able to work with Stellenbosch-based teams.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals and brand objectives.
• Manage all company social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok).
• Create, curate, and schedule engaging content across text, images, videos, and stories.
• Monitor channels for trends, customer feedback, and competitor activity.
• Engage with the online community, respond to comments and messages promptly.
• Develop and manage social media advertising campaigns with budget planning and optimization.
• Analyze performance, generate reports, and provide actionable insights.
• Collaborate with marketing, sales, and product teams for consistent messaging.
• Stay up-to-date with trends, tools, and platform updates.
• Identify opportunities for influencer collaborations and partnerships.

Skills

Social strategy

Campaign management

Analytics

SEO for social

Copywriting

Community management

Influencer partnerships

Paid social ads

Education

Bachelor's in Marketing

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

WhatJobs Direct is seeking an experienced Senior Social Media Marketing Manager based in Stellenbosch, Western Cape. You will lead the brand’s social media voice, develop strategies, and collaborate with marketing and product teams to drive engagement and measurable results.

The role requires 6+ years in social media marketing, strong analytical skills, and proficiency with Hootsuite, Sprout Social, and analytics tools. Remote-friendly with a focus on winelands brand presence.