Senior Social Media Strategist — E-commerce Growth Lead

Placements24; Klerksdorp; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative team

Job summary

Placements24 is seeking an experienced Senior Social Media Strategist to join our client in Klerksdorp, North West. The role shapes and executes the social media strategy to boost brand awareness, engagement and sales in a fast-paced e-commerce environment.

You will lead content development, manage calendars and campaigns, oversee community engagement, analyze metrics, and mentor junior team members. A master’s degree and 6+ years of experience are expected, along with strong analytics and SEO

Qualifications

• Master’s degree in Marketing, Communications or related field.
• Minimum of 6 years of experience in social media marketing and strategy development.
• Proven success in developing and executing large-scale social media campaigns.
• Expertise in social media analytics tools and reporting.
• Strong understanding of SEO and content marketing integration.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce goals and brand objectives.
• Lead the creation and curation of content across all relevant social media platforms.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• Monitor social media trends, competitor activities, and industry best practices to identify opportunities.
• Analyze social media metrics and KPIs, providing regular reports and actionable insights to stakeholders.
• Foster community engagement by interacting with followers and managing online reputation.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.
• Mentor junior social media team members and guide their professional development.
• Stay ahead of platform updates and algorithm changes, adapting strategies accordingly.

Skills

Content strategy

Campaign management

Social media analytics

Team leadership

Storytelling

Education

Master's degree in Marketing/Communications

Tools

Social media management tools

Scheduling tools

SEO tools

Job description

Placements24 is seeking an experienced Senior Social Media Strategist to join our client in Klerksdorp, North West. The role shapes and executes the social media strategy to boost brand awareness, engagement and sales in a fast-paced e-commerce environment.

You will lead content development, manage calendars and campaigns, oversee community engagement, analyze metrics, and mentor junior team members. A master’s degree and 6+ years of experience are expected, along with strong analytics and SEO