Senior Social Media Architect for Ecommerce Growth

Placements24; Pietermaritzburg; Hybrid; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Competitive salary

Leading e-commerce brand

Collaborative culture

Professional development

Career progression

Cutting-edge tools

Impactful campaigns

Pietermaritzburg based

Job summary

Placements24 is seeking a Senior Social Media Strategist in Pietermaritzburg to shape and execute campaigns across platforms, driving brand awareness and online sales. You will lead strategy development, content calendars, and influencer partnerships, with a focus on data-driven results.

The role requires strong English copywriting skills, experience in e-commerce, and the ability to oversee paid campaigns while collaborating with marketing, sales, and product teams.

Qualifications

• Proven work experience as a Social Media Strategist or similar role in e-commerce.
• Demonstrated ability to develop and execute social media campaigns.
• Excellent English copywriting and communication skills.
• Proficiency with social media tools (Hootsuite, Buffer, Sprout Social) and analytics (GA, insights).
• Strong understanding of SEO and keyword research.
• Experience with paid social advertising and budgets.
• Creative thinker with a data-driven mindset.
• Bachelor's degree in Marketing/Communications or related field preferred.

Responsibilities

• Develop and implement comprehensive social media strategies across platforms.
• Create engaging content calendars with text, image, and video.
• Manage and grow online communities; respond to comments professionally.
• Monitor social media trends, competitor activities, and industry news.
• Analyze social media performance and report on ROI to stakeholders.
• Collaborate with marketing to align social media with broader campaigns.
• Oversee paid social campaigns, budgets, targeting and optimization.
• Identify and build relationships with influencers and brand advocates.
• Stay updated on algorithm changes to maximize visibility.
• Manage social media crises and negative feedback tactfully.

Skills

Social Media Strategy

Content Creation

Copywriting

Analytics

SEO & GA

Budget Management

Team Collaboration

Independent Work

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

Placements24 is seeking a Senior Social Media Strategist in Pietermaritzburg to shape and execute campaigns across platforms, driving brand awareness and online sales. You will lead strategy development, content calendars, and influencer partnerships, with a focus on data-driven results.

The role requires strong English copywriting skills, experience in e-commerce, and the ability to oversee paid campaigns while collaborating with marketing, sales, and product teams.