Senior SEO & Content Growth Strategist

Placements24; Stellenbosch; On-site; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Salary package in Stellenbosch

Growth opportunities

Employee discount

Collaborative team environment

Job summary

Placements24 in Stellenbosch, Western Cape, seeks a Senior SEO & Content Marketing Specialist to elevate online visibility and drive organic traffic through strategic SEO and content creation.

You will develop and implement SEO strategies, manage content calendars, create high-quality content, and collaborate with the marketing team to achieve business goals. A deep knowledge of analytics, tools, and CMS is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in SEO and content marketing, preferably within an e-commerce environment.
• Proven track record of improving search engine rankings and driving organic traffic.

Responsibilities

• Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Implement on-page and off-page SEO tactics, including link building and content optimization.
• Create, edit, and publish high-quality, engaging content for the website, blog, social media, and other digital channels.
• Develop and manage the content calendar, ensuring timely and consistent content delivery.
• Monitor and analyze website traffic and SEO performance using tools like Google Analytics and SEMrush.
• Optimize existing content for improved search performance and user engagement.
• Collaborate with the marketing team to align content and SEO strategies with overall business goals.
• Stay up-to-date with the latest SEO trends, algorithm updates, and content marketing best practices.
• Report on SEO and content performance, providing actionable insights and recommendations.

Skills

SEO strategy

Keyword research

Content creation

Analytics

CMS (WordPress)

HTML/CSS basics

Google Analytics

Link building

Content calendar

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Journ.

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

WordPress

Job description

Placements24 in Stellenbosch, Western Cape, seeks a Senior SEO & Content Marketing Specialist to elevate online visibility and drive organic traffic through strategic SEO and content creation.

You will develop and implement SEO strategies, manage content calendars, create high-quality content, and collaborate with the marketing team to achieve business goals. A deep knowledge of analytics, tools, and CMS is essential.