Senior ROI-Driven Digital Marketing Lead | Hybrid

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Professional development

Wellness programs

Job summary

Placements24 in Welkom, South Africa, seeks a Senior Digital Marketing Specialist to lead strategic, data-driven campaigns across SEO, SEM, social media, and email marketing to boost online sales, brand awareness, and customer acquisition.

You will analyze performance data, collaborate with content creators and developers, stay ahead of digital trends, and optimize campaigns for ROI in a hybrid work setup with competitive benefits.

Qualifications

• 5+ years in digital marketing
• Proficient in SEO and SEM
• Strong analytics and ROI focus
• Excellent written and verbal communication

Responsibilities

• Develop and manage digital marketing campaigns across SEO, SEM, social media, email, and display advertising
• Analyze performance data to identify trends and optimize campaigns for ROI
• Grow and manage social media presence and engaging content
• Collaborate with content creators and web developers to optimize website and content delivery

Skills

Digital marketing strategy

SEO/SEM

Social media

Email marketing

Analytics

Communication

Tools

Google Analytics

Google Ads

Bing Ads

Job description

Placements24 in Welkom, South Africa, seeks a Senior Digital Marketing Specialist to lead strategic, data-driven campaigns across SEO, SEM, social media, and email marketing to boost online sales, brand awareness, and customer acquisition.

You will analyze performance data, collaborate with content creators and developers, stay ahead of digital trends, and optimize campaigns for ROI in a hybrid work setup with competitive benefits.