Senior Retail Marketing Manager

Placements24; Benoni; Ibrido; ZAR 1.200.000 - 1.800.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote work environment

Performance-based bonuses

Health, dental, and vision insurance

Generous paid time off and holidays

Retirement savings plan with company 匹

Descrizione del lavoro

Placements24 is seeking a Senior Retail Marketing Manager to lead marketing strategy for a leading omnichannel retailer in a remote-first setup. You will drive brand awareness, customer acquisition, and loyalty across digital, social, email, and loyalty programs, while collaborating with Sales, E-commerce, and Product teams.

The role requires extensive retail marketing expertise, data-driven decision making, and strong leadership to inspire a potentially remote team and deliver measurable

Competenze

• 7+ years in retail marketing with at least 3 years in a management role
• Proven data-driven marketing campaigns with measurable results
• Deep knowledge of digital marketing channels (SEO, SEM, social, email, content)
• Strong brand management, positioning, and strategy experience
• Excellent communication, presentation, and interpersonal skills
• Ability to lead teams in-person and remotely
• Experience managing marketing budgets and optimizing spend
• Comfort with remote work and autonomous task management

Mansioni

• Develop and implement comprehensive retail marketing strategies to drive brand awareness and sales
• Oversee the creation and execution of integrated marketing campaigns across digital, social, email, and other channels
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI
• Analyze market trends, customer insights, and competitor activities to identify new opportunities
• Lead and mentor a marketing team, fostering a collaborative and high-performance culture
• Develop and manage brand messaging, ensuring consistency across all touchpoints
• Collaborate with cross-functional teams (Sales, E-commerce, Product) to align marketing efforts with business goals
• Oversee the planning and execution of promotional activities and events
• Measure and report on the effectiveness of marketing campaigns, using data to optimize future strategies
• Manage relationships with external agencies and vendors
• Stay abreast of emerging marketing technologies and best practices
• Champion customer-centric marketing approaches to enhance engagement and loyalty

Conoscenze

Strategic thinking

Analytical skills

Leadership

Communication skills

Brand management

Digital marketing

Customer engagement

Formazione

Bachelor's degree in Marketing or Business Administration

MBA or relevant Master's degree

Strumenti

Google Analytics

CRM platforms

Descrizione del lavoro

About the Role

Our client, a leading omnichannel retailer, is seeking an experienced and visionary Senior Retail Marketing Manager to lead marketing strategies for their brand. This fully remote position requires a strategic thinker with a proven track record in developing and executing impactful marketing campaigns across various channels. The ideal candidate will possess deep expertise in retail marketing, digital marketing, brand management, and customer engagement. You will be responsible for driving brand awareness, customer acquisition, and loyalty through innovative marketing initiatives. This is a high-impact role with the opportunity to shape the marketing direction of a significant retail player. You will collaborate closely with sales, e-commerce, and product teams to ensure marketing efforts are aligned with business objectives. We are committed to fostering a remote-first culture that empowers our employees with flexibility and autonomy, while driving exceptional results. Your ability to analyze market trends, identify growth opportunities, and develop data-driven marketing strategies will be crucial. Join a company that values creativity, strategic thinking, and continuous improvement in the fast-paced retail landscape. We seek a leader who can inspire a team (potentially remotely managed) and deliver measurable results. The role demands a comprehensive understanding of the modern retail consumer and the ability to craft compelling narratives that resonate. Your leadership will be key in navigating the evolving retail marketing environment and ensuring our client remains competitive and relevant. We look forward to welcoming a seasoned marketing professional who can elevate our client's brand presence and drive substantial business growth from anywhere.

Key Responsibilities

• Develop and implement comprehensive retail marketing strategies to drive brand awareness and sales.


• Oversee the creation and execution of integrated marketing campaigns across digital, social media, email, and other channels.


• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.


• Analyze market trends, customer insights, and competitor activities to identify new opportunities.


• Lead and mentor a marketing team, fostering a collaborative and high-performance culture.


• Develop and manage brand messaging, ensuring consistency across all touchpoints.


• Collaborate with cross-functional teams (Sales, E-commerce, Product) to align marketing efforts with business goals.


• Oversee the planning and execution of promotional activities and events.


• Measure and report on the effectiveness of marketing campaigns, using data to optimize future strategies.


• Manage relationships with external agencies and vendors.


• Stay abreast of emerging marketing technologies and best practices.


• Champion customer-centric marketing approaches to enhance engagement and loyalty.

Requirements

• Minimum of 7 years of progressive experience in retail marketing, with at least 3 years in a management or senior leadership role.


• Proven track record of developing and executing successful, data-driven marketing campaigns that delivered measurable results.


• Deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.


• Strong experience in brand management, positioning, and strategy.


• Excellent analytical, strategic thinking, and problem-solving skills.


• Exceptional communication, presentation, and interpersonal skills.


• Demonstrated ability to lead and inspire teams, both in-person and remotely.


• Experience managing marketing budgets and optimizing spend.


• Proficiency in marketing analytics tools (e.g., Google Analytics, CRM platforms).


• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or relevant Master's degree is a plus.


• Must be comfortable working remotely and managing tasks autonomously.


• Creative mindset with a passion for the retail industry.

Benefits

• Highly competitive salary package with performance-based bonuses.


• Fully remote work environment offering significant flexibility and autonomy.


• Opportunity to lead marketing strategy for a major retail brand.


• Comprehensive health, dental, and vision insurance.


• Generous paid time off and company holidays.


• Retirement savings plan with company matching.


• Professional development opportunities and budget for training.


• Chance to shape brand perception and drive significant business growth.


• Access to cutting-edge marketing tools and technologies.


• Collaborative and supportive remote team culture.