Senior Public Relations Specialist

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Job summary

Placements24 is seeking a Senior Public Relations Specialist to join a dynamic media-focused team. This fully remote role requires expertise in media relations, crisis management, and strategic communication to shape public perception.

You will drive PR strategies and oversee high-impact campaigns across multiple channels. The ideal candidate has at least five years of PR experience, a bachelor’s degree in a related field, and a proven track record of delivering high-profile campaigns.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5 years of experience in public relations, preferably within the media industry.
• Proven experience in developing and executing successful PR campaigns.
• Excellent written and verbal English communication.
• Ability to build and maintain relationships with media outlets, journalists, bloggers, and influencers.

Responsibilities

• Develop and implement comprehensive public relations strategies to enhance brand visibility and reputation.
• Cultivate and maintain strong relationships with media outlets, journalists, bloggers, and influencers.
• Craft compelling press releases, media advisories, speeches, and other PR materials.
• Manage media inquiries and respond promptly and effectively.
• Monitor media coverage and analyze results to measure campaign effectiveness.
• Develop and execute crisis communication plans to mitigate reputational damage.
• Organize and manage press conferences, media events, and product launches.
• Collaborate with internal teams to ensure consistent messaging and brand alignment.
• Stay abreast of industry trends and best practices in public relations.
• Advise senior management on public relations matters and potential risks.

Skills

Public relations

Media relations

Crisis management

Strategic communication

Remote work

Time management

Education

Bachelor's degree in PR/communications

Job description

About the Role

Our client, a dynamic and forward-thinking organization within the media landscape, is seeking a highly motivated and experienced Senior Public Relations Specialist to join their established team. This is a fully remote position, offering the flexibility and autonomy to work from anywhere in South Africa. The ideal candidate will possess a strong understanding of media relations, strategic communication, and crisis management, with a proven track record of success in building and maintaining positive brand perception. You will play a pivotal role in shaping public opinion and ensuring consistent, effective communication across all platforms. This role is crucial for maintaining our client's reputation and driving engagement with key stakeholders. We are looking for an individual who is proactive, results-oriented, and adept at navigating the complexities of the modern media environment. Your expertise will be instrumental in developing and executing comprehensive PR strategies that align with our client's overarching business objectives and brand values. This is an exciting opportunity to contribute to a leading company in the media sector.

Key Responsibilities

• Develop and implement comprehensive public relations strategies to enhance brand visibility and reputation.
• Cultivate and maintain strong relationships with media outlets, journalists, bloggers, and influencers.
• Craft compelling press releases, media advisories, speeches, and other PR materials.
• Manage media inquiries and respond promptly and effectively.
• Monitor media coverage and analyze results to measure campaign effectiveness.
• Develop and execute crisis communication plans to mitigate reputational damage.
• Organize and manage press conferences, media events, and product launches.
• Collaborate with internal teams to ensure consistent messaging and brand alignment.
• Stay abreast of industry trends and best practices in public relations.
• Advise senior management on public relations matters and potential risks.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5 years of experience in a public relations role, preferably within the media industry.
• Proven experience in developing and executing successful PR campaigns.
• Excellent written and verbal communication skills, with a strong command of English.
• Demonstrated ability to build and maintain media relationships.
• Proficiency in media monitoring and analysis tools.
• Experience in crisis communication and reputation management.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Strong organizational and time management skills.
• Familiarity with digital PR and social media strategies is a plus.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work fully remotely, providing flexibility and work-life balance.
• Contribution to a leading company in the media and PR sector.
• Professional development and growth opportunities within a supportive team.
• Engage with diverse projects and contribute to high-profile campaigns.
• Access to cutting-edge communication tools and technologies.