Senior PR Strategist

Placements24; Upington; Hybrid; ZAR 1,000,000 - 1,300,000; Full time

Benefits offered by this job

Health insurance

Remote work tech support

Professional development opportunities

Job summary

Placements24 is seeking an experienced Senior PR Strategist to lead strategic communications initiatives for a dynamic media-focused organization. This remote-first role requires you to shape brand narratives, manage key media relationships, and drive PR programs that elevate visibility across platforms for the Upington region and beyond.

You will craft compelling press materials, monitor coverage, advise leadership on crisis communications, and coordinate with marketing and sales to ensure

Qualifications

• 7+ years of progressive PR or corporate communications experience.
• Proven ability to develop and execute PR strategies with measurable results.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement comprehensive PR strategies.
• Cultivate and maintain relationships with media outlets, journalists, bloggers, and influencers.
• Craft compelling press releases, media kits, speeches, and other materials.
• Manage media inquiries and coordinate interviews for spokespeople.
• Monitor media coverage and provide regular reports and insights.
• Oversee crisis communication planning and execution.
• Collaborate with marketing, sales, and leadership to ensure consistent messaging.
• Organize and execute virtual press conferences and media events.
• Measure and report on the effectiveness of PR campaigns against KPIs.
• Stay abreast of emerging PR technologies and best practices.

Skills

Public relations

Media relations

Crisis communications

Content creation

Digital PR

Storytelling

Education

Bachelor's degree in PR/Communications/Journalism/Marketing

Master's degree (bonus)

Tools

PR software

Media monitoring tools

Job description

About the Role

Our client, a dynamic and forward-thinking organization within the media landscape, is seeking an exceptional Senior PR Strategist to join their fully remote team. This pivotal role is designed for an experienced communications professional who thrives in a virtual environment and possesses a proven track record of developing and executing impactful public relations campaigns. You will be instrumental in shaping our client's brand narrative, managing media relations, and enhancing their public image across various platforms. The ideal candidate will be a strategic thinker, an excellent communicator, and a self-starter capable of managing multiple projects simultaneously without direct supervision. This is a unique opportunity to contribute significantly to a growing company while enjoying the flexibility and autonomy of a remote-first culture. We are looking for someone passionate about storytelling and adept at navigating the evolving media ecosystem. Your expertise will be crucial in achieving and exceeding communication objectives for our client in the vibrant Upington region and beyond.

Key Responsibilities

• Develop and implement comprehensive public relations strategies aligned with organizational goals.
• Cultivate and maintain strong relationships with media outlets, journalists, bloggers, and influencers.
• Craft compelling press releases, media kits, speeches, and other communication materials.
• Manage media inquiries and facilitate interviews for company spokespeople.
• Monitor media coverage and industry trends, providing regular reports and insights.
• Oversee crisis communication planning and execution.
• Collaborate with internal teams (marketing, sales, executive leadership) to ensure consistent messaging.
• Organize and execute virtual press conferences and media events.
• Measure and report on the effectiveness of PR campaigns against defined KPIs.
• Stay abreast of emerging PR technologies and best practices to continuously improve strategies.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field. A Master's degree is a plus.
• Minimum of 7 years of progressive experience in public relations, media relations, or corporate communications, preferably with agency or in-house experience.
• Demonstrable success in developing and executing PR strategies that have achieved measurable results.
• Exceptional written and verbal communication skills, with a strong ability to craft engaging content.
• Proficiency in media monitoring tools and PR software.
• Strong understanding of digital PR, social media, and content marketing integration.
• Excellent interpersonal skills, with the ability to build rapport and trust with diverse stakeholders.
• Proven ability to work independently, manage time effectively, and meet tight deadlines in a remote setting.
• Experience in crisis communications is highly desirable.
• Familiarity with the Northern Cape media landscape is advantageous.

Benefits

• Competitive annual salary package.
• Comprehensive health insurance coverage.
• Generous paid time off and holiday allowance.
• Opportunities for professional development and continuous learning.
• Access to cutting-edge remote work technology and support.
• A collaborative and supportive virtual team environment.
• The flexibility and freedom of a fully remote position.